Boutique Agency LatinSphere to Close its Doors

Boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 as the Founders have decided to pursue other opportunities.

LS Logo Redign-Horizontal-Hi res-120512Boutique agency, LatinSphere, headquartered in Long Beach, CA, will officially close at the end of August 2015 after 14 years of providing advertising and experiential marketing services, focused on, but not limited to, the Hispanic market, for an extensive list of clients such as: The Walt Disney Company, Disney Parks & Resorts, Disney Vacation Club, ESPN Deportes, U.S. Cellular, Verizon, Sears, Roebuck & Company, Orchard Supply Hardware, Care 1st Health Plan, XM Satellite Radio, Crayola, and Macerich Malls, as well as some regional clients, i.e. Long Beach Transit and The Irvine Company.

The Founders have decided to pursue other opportunities after the very demanding and equally rewarding task of running their company, while managing the Agency’s accounts hands-on throughout the years. Karla Lucia and Cristi Quesada-Costa successfully accomplished their goal of presiding over an Agency they passionately built to deliver exceptional work at a national level, while providing a unique working environment since 2001.

Lucia, born in Quito, Ecuador, is recognized as one of the leading forces of Multicultural Marketing, having spent 25 years dedicated to the study, growth and evolution of Hispanic marketing communications in America. “We had an incredible run, and I’m very proud of our accomplishments. I am excited to leverage the experience of having led an agency, where I worked with world-class talent, and developed programs for some of America’s largest and most iconic brands, to embark in various entrepreneurial endeavors, including providing more personalized consulting services to a select group of Clients and brands.”

descarga (1)Prior to opening LatinSphere, Karla spent a decade at Mendoza, Dillon & Asociados, a premier WPP Hispanic Agency in the 80’s and 90’s, where she held various account management positions, including Vice President of Client Services. Lucia’s ability to operate in a cross-functional role also contributed to the successful integration of multicultural strategies with leading Global Agencies such as Ogilvy & Mather, Wunderman and Y&R.

After leading successful initiatives for 14 years, the time is right for Quesada-Costa to pursue other projects she has a great passion for. In addition to some of these interests, she will also engage in select consulting opportunities. “My Agency career has come full circle, from heading the largest Advertising Account Team at WPP’s MD&A, to launching an Agency where I could create and produce cutting-edge advertising campaigns, websites, events and concerts. LatinSphere was my ‘baby’ for many years, and I am beyond proud of the award-winning projects we achieved with our incredibly talented Spheres. I also want to express my gratitude to our best-in-class Clients who contributed to us loving what we do, making our work days fun days, even when they were long days. I am energized about the future, and look forward to the next chapter in my career.”

In addition to leading LatinSphere’s Creative & Production Departments, to include unique long-format broadcast content, Cristi also directed all Celebrity/Talent assignments. She was the first Managing & Membership Director at the Latin Recording Academy during the launch of its 1st Annual Latin GRAMMY® Awards, following an 8-year tenure at MD&A. Originally from San Juan, Puerto Rico, Cristi joined the industry at Castor GS&B Advertising in 1991 after moving to L.A.

Join us at the HISPANIC SPORTS MARKETING FORUM.. The first day of #Portada16 (Sept. 14, 2016 in NYC) will be all about Sports Marketing and insights and best practices on how best to use sports content to connect with the exploding Hispanic demographic!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.