Changing Places LatAm: Victor Garcia, Nicolas Gruschetsky, Diego Fernandez…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Starcom Mediavest Group - Victor Garcia, Nicolas Gruschetsky  ::: ZenithOptimedia - Diego Fernandez  ::: Eduardo Lima - Nazca Saatchi & Saatchi Brazil  ::: The Coca-Cola Company - James Quincey, Ahmet Bozer  :::

Click here for previous Latam Changing Places editions

yBuhgoyv_400x400Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group.Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Read more.



053d3e2ZenithOptimedia named Diego Fernandez,  who formerly held Garcia's new role, SVP, Client Services, Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia.Read More.



LS109_EduardoLimaAfter almost 21 years at the agency, Eduardo Lima is leaving Nazca Saatchi & Saatchi Brazil to settle in Los Angeles. According to the shop, he plans to dedicate exclusively to his family, at least in the short term. Following this announcement, Fabio Fernandes will take over the overall creative direction. According to the agency, the rest of the creative structure will remain unchanged, with Rodrigo Castellari, Pedro Prado and Theo Rocha as creative directors.


CMN6TPhW8AA1yK4Starcom has announced that Nicolas Gruschetsky has been appointed category manager  and coordinator of the Coca-Cola account in Argentina. He will be in charge of Coca-Cola, Zero, Light, Life, Fanta, Sprite  and Schweppes brands. In 2013, he joined the agency as senior planner. And, over the years, he has collaborated with Kimberly Clark, Prosegur, Alba, Gol Airlines, Ledesma, Siemens, Alcatel, and IAE Universidad Austral, among others.


descarga (1)The Coca-Cola Company has announced James Quincey has been named President and Chief Operating Officer (COO), effective immediately. As President and COO, Quincey will have responsibility for all of the Company's operating units worldwide. He will report directly to Chairman and Chief Executive Officer Muhtar Kent.



descargaAhmet Bozer, Executive Vice President and President of Coca-Cola International, will retire after a distinguished 25-year career in the Coca-Cola system. Bozer will stay with Coca-Cola until March 2016, to ensure a smooth transition and serve as an adviser to Muhtar Kent and the Company on key strategic initiatives.Bozer, 55, began his career with Coca-Cola in 1990 as a Financial Controller Manager in Atlanta, and has advanced to serve in numerous leadership roles throughout the Coca-Cola system, including Managing Director of Coca-Cola Bottlers of Turkey (now Coca-Cola Icecek A.S.), President of the Eurasia Group and President of the Eurasia & Africa Group, where he led the Company’s business activities in more than 90 countries. He was named President of Coca-Cola International in 2012.Before joining Coca-Cola, Bozer spent five years in various audit, consultancy and management roles with Coopers & Lybrand in Atlanta. He holds a Master of Science in Business Information Systems from Georgia State University in the U.S. and a Bachelor of Science in Business Administration from Middle East Technical University in Ankara, Turkey.

Editorial Staff

Portada Staff


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.