Julian King on PayPal Buying Xoom: “We Plan to Innovate and Bring Improvements to our Products Faster”

descarga Online payments service PayPal recently acquired money transfer company Xoom, for US $890 million.The acquisition is aimed  at expanding its digital payments business before splitting from parent, eBay. Portada talked with Julian KingSr. VP Marketing & Corporate Development at Xoom (photo), about the acquisition and its implications for Xoom's substantial Hispanic customer base and Hispanic marketing.

Portada: How do you see Paypals Acquisition of Xoom impacting the way Xoom operates in the Spanish and Portuguese speaking world?

Julian King: "We believe the transaction will bring tremendous benefits to Xoom, including access to PayPal’s massive global network and their installed base of 68 million active customers in the United States. With this, Xoom hopes to be able to efficiently grow its global footprint faster and with less execution risk and accelerate active customer growth through greater penetration of current markets and horizontal expansion into new markets."

Portada: Will Xoom be integrated into the Paypal brand or remain independent?

Julian King: "Xoom will operate as a separate service within PayPal, and you can expect business as usual."

Portada: How will the acquisition impact Paypal’s and Xoom’s marketing towards the U.S. Hispanic population?

Julian King: "We are pleased with the benefits and opportunities that will come from being part of a larger, global organization, expanding our ability to deliver the best possible experience for our customer. In the future, however, with the added benefit of having access to the resources and support of an industry-leading company like PayPal, we plan to innovate and bring feature improvements to our products faster."

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.


Editorial Staff

Portada Staff

MORE FROM PORTADA

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon to Launch AdFellows Program to Promote Diversity in the Marketing Industry

Verizon has launched  AdFellows program, a paid fellowship that will give diverse young marketers internships at companies & agencies.20 diverse young marketers will have the chance to work within Verizon & its partner agencies (McCann Worldwide, Momentum, Rauxa, Weber Shandwick, and ZenithOptimedia) over the course of eight months


Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

Brand Marketing Research: Amazon Most Trustworthy Brand, American Millennials Spending Less on Luxury

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


6 Things We Learned During Day 1 of #Portada17

6 Things We Learned During Day 1 of #Portada17

After an exciting day in New York, during The Sports Marketing Forum, with top speakers presenting insights and best practices on how to use sports and soccer content to connect to the rapidly growing multicultural demographic in the United States, this is what we learned: