Archive for 07/13/2015

Changing Places LatAm: Madelin Bosakewich, Haydee Pabon, Horacio Maggi, Fabiano Rodrigues…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Madelin Bosakewich, Haydee Pabon – Zoomin.TV ::: Proximity Colombia – Horacio Maggi ::: Fabiano Rodrigues – Ogilvy Brasil ::: Caio Del Manto – Agency Lola ::: DPZ&T – Fernando Diniz ::: Click here for previous Latam Changing Places editions  Veteran media professional Madelin Bosakewich has been hired […]


Sales Leads LatAm: Cafe Britt , Duff Beer, Mediacom…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


PARTNER MESSAGE: 5.35 Billion Mobile Rich Media Impressions Were Wasted in Q1 2015 – Sizmek’s 2015 Mobile Index Report

It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. What is surprising is that despite these numbers, many advertisers remain technologicallyunprepared for mobile advertising inventory.


SALES LEADS: Levi’s, Bromley Accounts, Hillary Clinton, Doritos, Miller Lite….

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


CHANGING PLACES: Madelin Bosakewich, Matt J. Slan, Tina Salem, Haydee Pabon, Ernest Bromley…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. (Looking for your next Career move? Check out Portada’s  Career Board!) For prior Changing Places editions, click here.  Veteran media professional Madelin Bosakewich has been hired by Zoomin.TV as its new Director, Business Development & Publisher Relations based […]


PARTNER MESSAGE: 5.35 Billion Mobile Rich Media Impressions Were Wasted in Q1 2015 – Sizmek’s 2015 Mobile Index Report

It is no surprise to anyone that opportunities for mobile advertising continue to grow. Sixty percent of the global population is expected to use the internet via a mobile phone in 2015, totaling nearly 2 billion users. What is surprising is that despite these numbers, many advertisers remain technologicallyunprepared for mobile advertising inventory.


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MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.