Azteca America Launches Sponsored-Content Digital Activation Presented by Ford

What: Azteca America has joined forces with Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150.“Fuerza Ford”, launching  yesterday July 7, features boxers and experts and will run for ten weeks, with a new video released each week.
Why it matters: Ford used to have a partnership with AOL Latino as well as with other pure digital players. The new partnership with Azteca shows how originally pure TV players are expanding their digital presence to engage brands.

fford_logo_500Azteca America has announced it has joined forces with client partner Ford Motor Company to develop and launch “Fuerza Ford,” a ten-episode sponsored-content initiative showcasing the Ford F-150. The original Spanish-language web series, launching July 7, features notable amateur boxers and experts and will run for ten weeks, with a new video released each week.

“Fuerza Ford” introduces viewers and boxing enthusiasts to Mexican boxers Giselle Leal, Edgar Juárez Calzada and Michel de la Vega Esparza Oteo. The pro boxers will offer viewers expert boxing tips, provide an inside look to their lifestyles, and show how their determination, passion and hard work echoes the spirit of a Ford owner.

Azteca will host the videos on a dedicated “Fuerza Ford” branded hub at http://us.azteca.com/fuerzaford as well as on its Facebook and Twitter social media platforms to connect with wider audiences across several age demographics. View the series promo here.

"Ford is a leader in content marketing for U.S. Latinos, which is why we're so honored to work together on the ‘Fuerza Ford’ boxing video campaign,” said Court Stroud, Executive Vice President, Network Sales and Digital, Azteca America. “Given that Azteca produces more hours of video content than any other U.S. Hispanic television network, storytelling is in our D.N.A. We are a natural fit for brands looking for high quality, digital-first content."

Ford has been the exclusive television automotive sponsor for “Box Azteca” since 2010.

“Ford Motor Company is proud to partner with Azteca TV to create a unique co-branded online hub as a source for Hispanic boxing lovers and newcomers alike to come and enjoy extended content beyond the matches in the ring – something we know the audience is passionate about,” added David Rodriguez, Multicultural Marketing Manager, Ford. “The Ford-branded boxing tutorial series is a great opportunity to further expose viewers to the 2015 Ford F-150 and showcase the toughness, technology and versatility the truck has to offer.”

Ford has been the exclusive television automotive sponsor for “Box Azteca” since 2010.

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