Sales Leads LatAm: Mondelez, Ford, Dunkin’ Donuts…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Mondelez ::: Ford ::: Dunkin’ Donuts ::: ZUMEX® Group ::: Hot Pockets® ::: Ferrero R. ::: Hot Pockets® :::

Click here for prior Latam Sales Leads issues

  • Mondelez

6D3DK65E_400x400Mondelez has launched a review of its global media buying and planning business in a move to consolidate its roster, according to reports.The agencies competing for the global account are the brand’s two incumbent global media agency networks, Starcom MediaVest Group and Dentsu Aegis Media, according to Ad Age. The two regional incumbent agencies – PHD for the UK and Madison in India – have not been invited to take part in the review.Mondelez, which owns brands such as Oreo, Belvita, Cabury Dairy Milk and Trident, spent an estimated US$1.7bn on global media in 2013.The review is expected to finish by early autumn, with the appointments becoming effective at the beginning of January 2016.

 

  • Ford

5QdIRp9T_reasonably_smallUnder Sebastian Castañeda creative direction, Blue Hive has introduced three new spots for Ford Argentina with the latest technological advances in the automotive industry. The spots aired during the  Campions League final, between Barcelona and Juventus on Saturday. The campaign consists of five spots.

 

 

  • Dunkin’ Donuts

aWjYe13J_400x400NCR Corporation, leader in consumer transaction technologies, has announced that Dunkin’ Donuts has opened its first site in Brazil using NCR restaurant technology and cloud solutions. NCR’s solutions will help the Brazilian location, which is operated by OLH Group to engage consumers more effectively and operate with greater efficiency.With a new style, the chain arrives to Brasília and the neighboring Goiás state with an expanded menu adapted to local tastes. The restaurant chain chose NCR solutions to more easily manage daily transactions and gain insights about store performance. Using NCR’s Aloha point-of-sale software, Dunkin’ Donuts will be able to process its orders and payments in the easiest, fastest way possible, increase speed of service, and improve its operating efficiency. Each new item or price change on the menu is automatically synchronized, simplifying management’s daily work.

  • ZUMEX® Group

CGpNnYOXAAAu-_pZUMEX® Group, a worldwide leader in developing innovative technology for juice, is looking to awaken the passion for natural juices and green smoothies through its platforms on Facebook, Twitter, Pinterest and Instagram with its new "Refresh your world" campaign, which promotes changes in eating habits.ZUMEX® Group, a world leader in designing and manufacturing innovative solutions for squeezed fruits and vegetables, has presence in more than 80 countries through an extensive network of distributors and its four own offices (US, Mexico, UK and France), which give support to the plant, located in Spain (Moncada-Valencia).

  • Hot Pockets®

descargaHot Pockets® sandwichs fans can now enjoy their favorite flavors packaged in bite-sized and in 7 varieties. Hot Pockets® snack and breakfast are available in all Walmart stores from June 2015.

 

  • Ferrero

vwaSocPf_400x400Italian confectioner Ferrero has appointed PHD for its media duties in emerging markets.The appointment follows a six-month review that included five agencies. Mindshare was the main incumbent on the account, while ZenithOptimedia held the business in the Middle East.In 2014, Omnicom Media Group assumed the brand’s global media buying and planning business in markets including Australia, the UK, the US, and Russia.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.