Online Video Forum: All You Need to Know about Video Marketing next Wednesday in Miami!

Looking forward to see you at the Latin Online Video Forum which kickstarts #Portadalat next Wednesday June 3 in Miami's Hyatt Regency Hotel.  Tickets to the Online Video Forum are only US$ 199! (US$ 699 for the Combo ticket together with the LatAm Summit).

The  agenda is designed to address and resolve key questions on Hispanic and Latin American Online Video Marketing, including:

  • What works when: Pre-roll, Rich Media, Product Placement
  • Programmatic Video Buying
  • Inventory: Local vs. Regional
  • The Latin MCNs: Putting together creators, content and advertisers all across the Latin world
  • Viewability: How Advertisers can get more out of their Online Video Budgets
  • TV Everywhere: Beyond Monetization through Advertising: Transactional and Subscription Models
  • The crucial role of Online video story-telling
  • Fraud and what to do to bring it down

Some of the key players who will explore the above questions:

    • Pablo Silva, Director, Product Innovation at Viacom
    • Andrea Santiago, Director Client Services, Nielsen
    • Joann Chea, Head of Socialyze, Havas Social Media Division
    • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
    • Adriana Grineberg, Head of Operations Miami, Facebook
    • Verónica Chanrai, VP Regional Digital Director, Latin America, Starcom MediaVest
    • Maya Kosovalic, Digital and Media Communications Manager, L’Oreal
    • Eric Tourtel, Senior Vice President Latin America,
    • Jan Riemens, CEO, Zoomin.TV
    • Fabienne Fourquet,CEO and co-founder, 2Btube
    • Ulysses Alvarado, Founder & CEO, Tu Vision Canal
    • Lynn Ponder, Founder, WebcityGirls
    • Jeannette Kaplun, Founder and Chief Content Officer, Hispana Global
    • Luiza Ricupero Negret, VP, StyleHaul Mundo
    • Jayson Dubin, CEO & President, Playwire Media

Editorial Staff @portada_online

Portada Staff


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.