Changing Places LatAm: Rocio Serafini, Mumi Miret, Veronica Rodriguez Padilla, Paula Andrea Gaviria…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Fred Medina - BBC Worldwide  ::: Tim Scott - McGarryBowen  :::  Sean MacDonald - McCann Worldgroup :::  JWT - Christian Caldwell ::: Antonio Lucio - Visa Inc. Vicente Valjalo -  JWT Chile :::

Click here for previous Latam Changing Places editions

loadDon has appointed Rocio Serafini and Mumi Miret as Brand Directors. They will both join the team led by CEO Rodrigo Luque.

Serafini joined Don as account supervisor for GCBA and PRO in April 2012. Previously, she served as account executive at McCann.

At Ogilvy and Leo Burnett, Miret worked for brands like Huggies, McDonald's, and Marlboro, among others. She joined Don two years ago, as account supervisor for brands such as Cablevision / Fibertel, Danone and Reebok.

descarga (1)Veronica Rodriguez Padilla, Commercial Manager at Revista Nueva, is the new President of the Consejo Publicitario Argentino (CPA) (Argentine Advertising Council), until April 2016.


0064914Paula Andrea Gaviria is the new brand activation Vice President at Colombian Pragma Group. She will be responsible for communication, marketing and digital strategies of the company for Latin America.



0f75b57Félix del Valle has joined Ogilvy Rio as Executive Creative Director. In this new position, he will report to Aricio Fortes, Creative Vice President of Ogilvy Rio and he will work together with Paulo Coelho, also Executive Creative Director of the brasilian branch. Del Valle comes from Contrapundo BBDO, Barcelona, where he working for 14 years.


descarga (2)Chavo D'Emilio has been appointed president of McCann Buenos Aires. The executive will keep his responsibilities as Chief Creative Officer of McCann Buenos Aires and Director of Creation of McCannWorldgroup Latin America and the Caribbean.

Editorial Staff @portada_online

Portada Staff


Block Chain Poised to Revolutionize Brands’ Connections with Customers

Block Chain Poised to Revolutionize Brands’ Connections with Customers

Customers can protect their personal data and monetize it, entering into a one-on-one relationship with brands through a technology called "smart contracts". Smart contracts allow users to enter into data sharing agreements with brands that are “securely stored on the block chain along with the detailed terms and conditions,”

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