CHANGING PLACES: Jorge Ortega, Oscar Padilla, Roger Solé, Craig Bahner, Paul Norman …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's new Career Board!)

For prior Changing Places editions, click here.

Delio Photo Studio - Business Head Shot Photography in MiamiJorge Ortega has joined Burson Marsteller as Executive Vice-President/Managing DIrector. For the last 4 years, Ortega had worked as Managing Director, Chief Strategy Executive, Hispanic Market & Communications at Newlink America.





Oscar-PadillaPulpo, a Hispanic digital platform, and a business unit of Entravision Communications Corporation,  a diversified media companyserving Latino audiences and communities, announced that it has promoted Oscar Padilla to Senior Vice President of Marketing, Digital Media & Insights. Padilla was previously the Vice President of Strategy for Entravision’s Luminar Insights, a “big data” analytics and modeling provider focused on delivering insights on U.S. Latino consumers. Padilla succeeds María Lopez-Knowles, who was recently promoted to Chief Marketing Officer of Entravision.Read more.

descarga (3)Roger Solé has been appointed to a dual role: senior vice president for the Hispanic market and senior vice president of Innovation of Sprint. He will report to CEO Marcelo Claure. Solé assumes a newly created role to lead all functions in Sprint’s new Hispanic business unit. Sprint sees the Hispanic market as one of the fastest growing segments of the U.S. population and an area where the company can gain leadership. Solé also will assume the role as president of Sprint Puerto Rico. All business functions in Puerto Rico will report to Solé, including general manager Patricia Eaves. Puerto Rico will be the hub for Sprint’s Latin creativity and innovation.His responsibilities include Pinsight Media, a Sprint division that specializes in mobile advertising, and the Sprint Accelerator, a mentorship-driven program for health care startups. Kevin McGinnis, vice president for Pinsight Media and executive sponsor for the Sprint Accelerator, will report directly to Solé.Prior to TIM Brasil, Solé led all innovation for six years at Vivo (Telefonica Brasil), the largest operator in Brazil. He was a key force in the turnaround of Vivo, focusing on building unique value propositions for the high-value customer segments.

AAEAAQAAAAAAAAISAAAAJDYyMTNlYjUwLTFiNDMtNDk1My1iYmIwLThiOGEwZDFjZTkxNACraig Bahner has joined Kellogg Co. as president of its U.S. morning foods division. He was previously chief marketing officer at Wendy's and prior to that held assorted executive roles at Procter & Gamble.



NormanPaul Norman was promoted to president of Kellogg North America.  Norman, who was Kellogg's chief growth officer, had also been serving as interim head of the morning foods division.





descarga (4)Mary Beth West has been named executive VP, chief customer and marketing officer at JC Penney, effective June 1. She is also a member of the JC Penney board of directors. West was previously chief marketing officer at Mondelez International before leaving that post last summer. She will replace Debra Berman, who left JC Penney in March.


rick-watrall-188Rick Watrall has been appointed to the newly created position of chief analytics officer at Horizon Media. He was previously a senior partner at marketing analytics company the Hudson River Group.


Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.