Digital Trends Launches Site for Hispanic Market with T-Mobile as Presenting Sponsor
What: Digital Trends has launched Digital Trends en Español, a new site for the Hispanic market that features original content; the latest consumer tech product news and reviews in Spanish.The new site will be available at es.digitaltrends.com., supported by Digital Trends editorial team and sponsored by T-Mobile.
Why it matters: The Tech news and review category has traditionally been a fruitful one for publishers. Digital Trends follows into the footsteps of CNET en espanol, who by the way has the same title sponsor:T-Mobile.
Consumer technology lifestyle publisher Digital Trends has unveiled Digital Trends en Español, a new site for original tech news and reviews for the Spanish-speaking market in the United States. T-Mobile is the flagship sponsor of the new site, which is supported by the Digital Trends editorial team. Digital Trends en Español is available now at es.digitaltrends.com.
The launch of Digital Trends en Español is a major milestone for Digital Trends. In late 2014, Digital Trends completed DT Home, a modern 6,000-square-foot testing facility, to better generate the spot-on product reviews. Digital Trends has grown to 35 employees in Portland and more than 50 nationwide, a 100 percent increase since 2012, and has recently added offices in San Francisco, Los Angeles and Chicago and also has an editorial and business office in New York City. The site has doubled its readership every year since inception and now reaches 20 million unique visitors per month.
“Digital Trends is proud to fulfill the demand here in the U.S. for top tech news and reviews in Spanish,” said Digital Trends CEO Ian Bell. “Our core business is to help people make informed purchases of everything from smartphones to wearables to cars and household appliances - and Digital Trends en Español serving the Spanish-speaking market is a natural extension for us.”
“As T-Mobile continues to shake up the wireless industry, our focus on the growing U.S. Hispanic community has never wavered,” said Peter DeLuca, Senior Vice President of Brand and Advertising at T-Mobile. “Sponsoring Digital Trends en Español is a great opportunity for the Un-carrier, as we value the importance and influence of the tech-savvy Hispanic market. It’s great that Digital Trends is making their significant resource for consumer electronics and mobile industry news accessible to the Spanish-dominant customer.”