Archive for 04/13/2015

#Portadalat Early Bird Extended to Tuesday April 21: Kellogg, Corona, Luxury Goods Panel and much more…

Agenda highlights include presentations by  Jon Suarez Davis, VP Global Media Strategy, Kellogg Company and Denisse Guerra, Regional Marketing Director Latin America, The Estee Lauder Companies on the theme of “Building Brand Leadership in a disruptive World”, a sports marketing panel with Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev. In addition, key global players (e.g. Charlie Hunter Schyff, Head of Planning & Insights, Mobile Advertising, at Telefonica, and MediaMath Founder Erich Wasserman) will analyze the opportunities that Ad-Technologies face in Latin America.


Twitter to open offices in Miami, Mexico and Colombia, Continues Partnership with IMS

What: Twitter is expanding its operations in LatAm by opening new offices in Miami, Mexico and Colombia. Guilherme Ribenboim will now be VP Latin America, and Matthew Drinkwater, has been named Agency Relations Director for Latin America. Why it matters: Social Media giants including Twitter are increaseing their presence in Latin America. According to Twitter, the appointments will not affect […]


#Portadalat Speaker : Genomma Lab’s Ruben Leo Sarmiento on the Strategy of one of LatAm’s largest Advertisers

In our first Interview with a Speaker of our upcoming #Portadalat (the Latin American Advertising and Media Summit and Online Video Forum in Miami on June 3-4), we talk to Ruben Leo Sarmiento, Marketing Director of Genomma Lab, an OTC (Over-the-Counter) and Personal Care maker that leads the advertiser rankings in many Latin American countries. Sarmiento, who is based in Mexico City, shared his ideas on Latin American TV Advertising, the Panregional vs. Local Marketing approach, Product Category Expansion and more…


Sales Leads LatAm: Delta, Haribo, Coca Cola…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Changing Places LatAm:Jorge Portugal, Guilherme Ribenboim, Matthew Drinkwater, Juan Acosta…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. :::  Jorge Portugal –  Volkswagen Brazil ::: Twitter – Guilherme Ribenboim – Matthew Drinkwater ::: VIMN –  Juan Acosta – Federico Cuervo – Tiago Worcman  ::: 2btube – Jesus Perezagua – Punit Goenka – Sean Cohan ::: Click here for previous Latam Changing Places editions Jorge Portugal has […]


Issue 57. Q1 2015.

DOES SUCCESSFUL MARKETING NOW ALWAYS MEAN MULTICULTURAL MARKETING?: It’s official: the majority of the U.S. population is Multicultural. Portada asked key executives on the implications from a brand marketing, ad agency and organizational perspective.. TEXAS: The changing composition of the quickly growing Hispanic population has created new opportunities for marketers. #PORTADA14 COMPLETE COVERAGE: In-depth coverage […]


SALES LEADS: Converse, ROK Mobile/Mariposa, Toyota…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 9 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


Genomma Lab expands OTC and Personal Care Offerings to Hispanic Market

Genomma Lab, the Mexican marketer of OTC medicines and other consumer products that has established a substantial presence in most of Latin America, is expanding its product offerings to the U.S. Hispanic market. Ruben Leo Sarmiento, Marketing Director, at Genomma Lab, and a speaker in Portada’s upcoming Latin American Advertising and Media Summit on June 3-4 in Miami (#Portadalat), says that the plan is to strengthen the U.S. Hispanic market portfolio: “equally in both OTC and personal care areas.”


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.