Corona’s Jorge Inda to speak at #Portadalat: Early Bird expires this Friday!

An exciting announcement about our upcoming #Portadalat Events in Miami on June 3-4. Jorge Inda-Meza, Marketing Director at Corona Bud Light, Anheuser-Busch Inbev, and based in Mexico City, has been added to a star-studded speaker Roster. The Latin Online Video Forum and the 7th Annual Latin American Advertising and Media Summit will take place in Miami's Hyatt Regency Hotel on June 3 and 4. Jorge Inda is one of the main architects behind Corona's Sports Marketing and Entertainment strategy and will be joining other major brand marketing and Ad-Tech stars including:

CHARLIE HUNTER-SCHYFF, Head of Planning & Insights, Mobile Advertising, TELEFÓNICA
JON SUAREZ DAVIS, VP, Global Media & Digital Strategy, KELLOGG COMPANY
TOMAS SALVAGNI, Managing Director Sales and Marketing, GRUPO CLARIN
ERICH WASSERMAN, Co-Founder, Chief Revenue Officer, MEDIAMATH
FERNANDO MONEDERO, Head of Digital for Latin America, MEDIAEDGE
RUBEN LEO SARMIENTO,Marketing/Digital Marketing Director / Mexico & International, GENOMMA LAB
and many more...

Early bird expires this Friday April 17! Make sure to buy your ticket at the Early Bird Price!

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.