GMR Expands Latin American Footprint
Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil.
The new office is located in the heart of the city on the thirteenth floor of the Rio Sul Center Tower. As the 2016 Olympic Games approach, the new office provides room for significant growth and expansion. Its doors opened on March 1, 2015.GMR’s Latin American Headquarters are located in Sao Paolo.
GMR’s Ana Shapiro will serve as VP Rio 2016 Olympic Operations, moving from San Francisco to Rio in the coming weeks.GMR is currently in contracts with nine Olympic sponsor clients for the Rio 2016 Games, each planning unique activations and marketing programmes designed to connect brands with consumers in lasting and impactful ways.The agency also recently concluded work for 12 clients at the 2014 World Cup with 28 different programs and 400 on-the-ground staff.
“With a larger Rio office comes greater on-the-ground capabilities, access and reach within this growing and important market,” said Celso Schvartzer, Latin American Lead for GMR. “We’re making a commitment to be as well-prepared and adaptable as possible for the upcoming world events happening in Brazil.”