GMR Expands Latin American Footprint

Experiential Marketing agency GMR is opening a larger office in Rio de Janeiro’s tallest Building, getting ready for 2016 Summer Olympic Games in Brazil.

GMR_Logo_No_Bleed_400x400As the world looks forward to the 2016 Summer Olympic Games in Brazil, sports, entertainment and lifestyle marketing agency GMR is expanding its existing office in Rio de Janeiro.

The new office is located in the heart of the city on the thirteenth floor of the Rio Sul Center Tower. As the 2016 Olympic Games approach, the new office provides room for significant growth and expansion. Its doors opened on March 1, 2015.GMR’s Latin American Headquarters are located in Sao Paolo.

GMR’s Ana Shapiro will serve as VP Rio 2016 Olympic Operations, moving from San Francisco to Rio in the coming weeks.GMR is currently in contracts with nine Olympic sponsor clients for the Rio 2016 Games, each planning unique activations and marketing programmes designed to connect brands with consumers in lasting and impactful ways.The agency also recently concluded work for 12 clients at the 2014 World Cup with 28 different programs and 400 on-the-ground staff.

“With a larger Rio office comes greater on-the-ground capabilities, access and reach within this growing and important market,” said Celso Schvartzer, Latin American Lead for GMR. “We’re making a commitment to be as well-prepared and adaptable as possible for the upcoming world events happening in Brazil.”

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.