Instagram Video Boosts Brands’ Followers significantly, Nike’s reach 12 Mn

What: Social net Instagram has succeeded in increasing brands followers significantly.Nike has reached 12 million followers, Victoria’s Secret 10.5 million, GoPro 4.2 million, the NBA  4.9 million and Starbucks  3.7 million after implementing Instagram video on their marketing strategies.
Why it matters: Developments in the online video market, with its potential to grab TV ad dollars are crucial to follow. The fact that 40% of the most-shared videos on Instagram are created by brands, not average users is interesting to know.

images (1)Nike, the athletic shoe and apparel Company, has succeeded in increasing its followers from 4 million to 12 million because of its Instagram video initiatives.

Back in April 2014, Nike was already boasting 4 million followers on the social platform mostly known for photo sharing. From February 20, 2015, the company has increased its Instagram followers 200% to 12 million.

Victoria’s Secret was another Company that experienced a huge improvement in its follower count after implementing Instagram video. The women lingerie company saw its subscribers increase from 4.2 to 10.5 million. Camera brand GoPro also went from having 1.9 followers to 4.2 million, the National Basketball Association(NBA) bumped its follower count from 2.3 to 4.9 million, and Starbucks saw its subscribers grow from 2.3 to 3.7 million after implementing Instagram video on their marketing strategies.

According to a white paper from video advertising company Unruly, 40% of the most-shared videos on Instagram are created by brands, not average users.These brands’ successes with Instagram video probably depends on their marketing budgets, which none of the companies revealed. However, regardless of budget, the way NBA, Starbucks, Nike, Victoria’s Secret, and GoPro have figured out Instagram video should set precedent for other brands.

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.