CHANGING PLACES: Xavier Mantilla, Romina Bongiovanni, Sebastian Garin, Sebastian Trujillo…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada's new Career Board!)

For prior Changing Places editions, click here.

Xavier.MantillaIPG.Portraits4738.607x405Xavier Mantilla has been appointed as General Manager of Gravity4 in Latin America. He will lead the operation out of Sao Paulo, Brazil and manage the launch of operations in Mexico, Colombia, Argentina and Chile. Gravity4 intends to be a game changer in Latin America  by adding more transparency to the advertising ecosystem and eliminate the volume discounts for programmatic buying. Until recently Mantilla worked as SVP at UM in New York.



Romina Bongiovanni is the new  Director of Earned Media at Sensis. Sensis announced the newly created department, which already serves about a dozen clients and combines traditional PR, social media, content marketing and experiential capabilities. The new unit is fully integrated with the agency’s digital, creative, strategy planning and paid media services.

Ernesto Sanchez has been named Editor in Chief of Variety Latino , based in Los Angeles. He previously worked as the Editor in Chief of

Independent Advertising Agency  Grupo Gallegos hired Sebastian Garin as Executive Creative Director. Garin is a veteran creative director known for bringing creative distinction and recognition to Latin American offices of international agencies like Leo Burnett, Grey and Publicis. As Executive Creative Director, Garin will report to Chief Creative Officer Marty Orzio and will lead creative responsibilities for several key accounts at the agency.

ST HeadshotSebastian Trujillo joins the Fútbol de Primera team as President of Sales and Business Development.He brings more than 20 years of experience in media sales, marketing consulting, operational management, linear broadcast and digital experience to our organization.Trujillo will lead the Fútbol de Primera’s sales force as it continues to move forward with its offering of FDP’s exclusive soccer opportunities including this summer’s Upcoming Copa America from Chile, CONCACAF ‘s Gold Cup 2015, 2016 Copa America Centenario to be played in the US; 2017 FIFA Confederations Cup, 2018 FIFA World Cup Qualifying and all the games of Mexican National Team. This as FDP prepares the groundwork to broadcast its 5th consecutive FIFA World Cup in Russia2018. Prior to joining FDP, Trujillo managed both client and agency partner relationships while at Univision Communications serving as Vice President of Business Development.

Rafael E. Hernandez has been appointed Digital Director U.S. and Latin America at Televisa Publishing and Digital.

For the third time in a little over a month, the Los Angeles Times has announced a top-level management appointment or initiative involving a journalist of color, the Root reports. Angel Rodriguez was announced as the new sports editor of the Los Angeles Times. Rodriguez covered Major League Baseball and the NBA for Spain’s EFE news service. He was part of the team that launched, the Spanish-language sports website. He was an online sports producer (and later home page manager) for the Arizona Republic, and as sports editor of the Cincinnati Enquirer, he helped the staff make strides in its digital journalism.

"Times Editor Davan Maharaj and Managing Editor Marc Duvoisin have announced that Angel Rodriguez is The Times' new sports editor," Deirdre Edgar reported Friday for the Times. "Rodriguez comes to The Times from the Washington Post, and previously was sports editor of the Cincinnati Enquirer and home page manager of the Arizona Republic. And as a member of ESPN, he helped launch the Spanish-language

Telemundo MediaTelemundo 52 Los Angeles / KVEA announced that Lizette Carbajal has been named Vice President of Community Relations. In this role, Carbajal will be responsible for spearheading the station’s community relations initiatives with Los Angeles-area community organizations to foster awareness about issues of importance to the station’s viewers and continue KVEA’s commitment to the Hispanic communities it serves. Carbajal will also be responsible for executing the station’s public relations efforts. In addition,  Telemundo 47 New York / WNJU announced today that Nilda Rosario has been named Anchor for Noticiero 47 Fin De Semana on weekends at 5:30 PM and 11 PM. She will join Co-Anchor Yaima Crespo, Weather Anchor Janice Bencosme and a dynamic team of reporters to deliver local breaking news and the latest information about issues affecting Spanish-language viewers in the New York Tri-State area. Additionally, Rosario will work as a General Assignment Reporter to support Noticiero 47 Telemundo on weekdays at 5:30 PM, 6 PM and 11 PM.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

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One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

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