Twitter’s Brazil unit opens new office, continues ad business model expansion
What: Twitter's Brazil division is opening a new office in that South American country as part of the company's continued focus on its advertising-driven business model.
Why it matters: Brazil is one of Twitter's five biggest markets. The social network now has over 161 advertisers in the South American country.
Twitter's Brazil division is opening a new office, one of the social-networking site's five biggest markets, as part of the company's continued focus on its advertising-driven business model.
Twitter's Brazil operation has grown its account base in that country thanks to the World Cup and this year's presidential election.
Twitter had 20 advertisers in Brazil in 2012, when it opened an office in Rio de Janeiro and another in Sao Paulo, and that number has now grown to 161.
The company's business model is centered on targeted advertising and on serving as a bridge between traditional media and Web users
A total of 672 million tweets were registered during soccer's international showcase, while in Brazil the number of messages and files shared among users rose by 130% when the Brazilian team was playing. In addition, 30 advertisers purchased ad space during the World Cup.
The social net has even exerted an influence on television and functions like a "big sofa," allowing users to use their mobile phones to comment in real time on televised events such as this year's World Cup.
According to Guilherme Ribenboim, Twitter's General Director Brazil, the company's business model is centered on targeted advertising and on serving as a bridge between traditional media and Web users.
"In 2014, Twitter reflected the pulse of society.During the election, there were 39.8 million tweets on that topic," said Ribenboim.