Digital Audio Advertising: TargetSpot expands partnership with SBS
What: Digital audio advertising platform TargetSpot is expanding its partnerships with Spanish Broadcasting Systems. The expanded partnerships give TargetSpot a larger footprint among Hispanics listening digital audio.
Why it matters: Digital Audio Advertising is becoming a major factor in connecting with the Hispanic consumer. Particularly music content is playing an increasingly important role in digital radio, which includes mobile.
TargetSpot, a digital audio advertising platform, is extending its reach with Hispanic audiences by expanding its partnership with SBS (Spanish Broadcasting System), the publicly traded Hispanic-media and entertainment company targeting the Hispanic market. The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and enables its advertising partners to reach millions of additional Hispanic listeners across multiple devices.
"The Hispanic consumer is young and connected, and music is central to their lifestyle and culture. Brands can't afford to play catch up because this audience is too savvy and typically ahead of the general market in terms of media trends. That's why we're continuing to strengthen our partnerships with the leading Hispanic media groups to make sure we can help brands keep up with this fast moving audience," said Mitch Klein, co-CEO, TargetSpot.
TargetSpot, a part of the Radionomy Group, is an advanced digital audio advertising platform, connecting top national brands, regional, and local advertisers to highly engaged Internet and mobile audiences. Advertisers work with TargetSpot's team to create rich media campaigns delivering high-impact audio, display and pre-roll video advertising across thousands of online properties.