MundoFox to introduce MundoFoxVideos

What: News Corp and RCN owned Spanish-language broadcaster MundoFox is launching MundoFox Videos. The service has already been introduced through a soft launch but will be officially introduced in the next few weeks.
Why it matters: Broadcasters need to reach out to their audiences wherever they are. Online Video technologies enable that.

Oswald Mendez, EVP, Chief Marketing Officer at MundoFox, said that MundoFox is launching MundoFox Videos, a Video on Demand platform housed as a MundoFox digital property. "Users are going to get their content when they want it." Mendez said during an on-stage interview done by Federico Mejer, Partner CommongroundMGS, at the "Integration is the name of the Game! event organized last week by AHAA and HPRA New York at the News Corp. offices in New York City.

Mendez noted that marketers need to "understand that they need to look for content affinity rather than network affinity".Several other broadcasters targeting the Hispanic population have introduced online video services. They include Univision's UVdeos, which has also developed into an online video Ad Network.

We have a startup mentatility and challenge the status quo.

The Curious TV Curator as primary Target

MundoFox Mendez explained that what he describes as the "Curious TV Curator" is MundoFox's primary audience target. He described her as a mostly female viewer who has the curiosity to expand beyond the traditional broadcast content." In that sense Mendez claimed that, for a part of its audience, "Univision has become radio", saying that Univision may be on many homes, without the consumer really watching it. "We appeal to those who are curious and interested in expanding their horizons," Mendez noted.  "We have a startup mentatility and challenge the status quo," he concluded.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.