Google ventures into “virtual reality” with US $500M investment in Magic Leap

What: Google and other investors are investing a US $500 million dollar round in hardware and software developer Magic Leap Inc. to deliver "cinematic reality."
Why it matters: Although Google is still betting on its  “Google Glass”,  Magic Leap will probably superimpose high-resolution images with the ability to adjust the depth of field.

magicleap_shareCalif.-based search and advertising giant Google and other investors are investing US $500 million dollar round in hardware and software developer Magic Leap Inc. to deliver "cinematic reality," according to a report in Re/code. Google is said to be leading the round. Venture capital firm Andreessen Horowitz may be one of the other investors in the consortium.

Florida-based Magic Leap appears to be a realistic form of virtual reality or “Cinematic Reality,”as the company calls it. In February, Magic Leap raised more than US $50 million in a Series A round in February, 2014 to develop its proprietary technology platform.

Although Google is still betting on its virtual reality device “Google Glass”, which superimposes information on the periphery of your vision,  Magic Leap will probably superimpose high-resolution images — perhaps via special glasses of its own —with the ability to adjust the depth of field.

Oculus is another virtually reality maker, which was acquired for US $2 billion by Facebook earlier this year. Oculus makes a virtual reality headset that is aimed primarily at gamers, but might have relevance to future computer and mobile interfaces.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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