What is the future of Hispanic newspapers? Find out at #Portada14!

Contrary to general market newspapers many Hispanic newspapers are growing their circulation. Is this fact appealing enough for national and regional advertisers? A high quality panel at Portada's 8th Annual Hispanic Advertising and
Media Conference will explore the above and other questions.  Panelists will include Isabella Sanchez, VP Media Integration at Zubi Advertising and Verizon's Director of Multicultural Advertising Oscar Madrid.

Oscar Madrid, Verizon

Oscar Madrid, Verizon

Isabella Sanchez, Zubi Advertising

Isabella Sanchez, Zubi Advertising

Get your tickets now! Early Bird pricing expires this Friday August 8!

In a special on-stage interview Aaron Kushner, CEO of Freedom Communications, the owner of the recently launched Los Angeles Register. the Orange County Register, the Press Enterprise and other major digital and print media properties, will explain the rationale behind his large print media investments and tell the audience what went well and what not and why.  The interview will be conducted by Portada's very own Marcos Baer.

Other major confirmed speakers that will analyze the most important issues driving Multicultural Marketing forward include:

Ana Lucia Soto, Media Manager, JC Penney
Lyris Leos, Brand Marketing Strategy Director, JC Penney
Cesar Sroka, Group Account Director, Omnicom Group
Manny Gonzalez, Senior Director-Multicultural, Moet Hennessy
Daniel Villaroel, Director Multiethnic Marketing, Maybelline New York and Garnier
Keisha Andrews-Rangel, Managing Director, nTrigue media
Maria Lopez Knowles, CMO, Pulpo Media
Maria Rios, Director of Multicultural Marketing & Media Strategy, Macy's


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.