Sales Leads LatAm: Nissan, Molson Coors, Beko, Kit Kat…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

::: Nissan- Ariadna México ::: Molson Coors ::: Beko - Spain ::: Kit Kat - Brazil ::: Viacom International Media Networks - Pulpo PR ::: Azúcar BC - Mexico ::: Cerveceros Mexico - Mexico :::

CHECK OUT PORTADA'S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

image001After a long review, Ariadna México has been chosen by Nissan as it CRM agency. Ariadna México CEO, Alfredo García Alonso began leading the agency six months ago, directing a fresh and innovative approach. These new incorporation sets the beginning of a renewal process that seeks to strengthen strategic, digital and CRM offering that is being provided to current customers and also to reach further partnerships in the near future.

imagesThe North America-based brewing company Molson Coors is reviewing its global media planning and buying account with a decision on its agency partners expected in early October.The incumbent on UK media account is ZenithOptimedia while across the globe Molson Coors counts with a mixture of agencies including MEC, Initiative and Universal McCann. Pitch documents are understood to have already been presented to the brewer. Molson Coors brands include Carling, Coors Light, Grolsch and Molson.

BTBWA-Beko-eko, one of the leading appliances brand in the European market, has chosen TBWA agency to manage its corporate communication in Spain for paid, earned and owned media properties.The agency will work with Omnicom ‘s PorterNovelli Barcelona for the implementation of its'  corporate communications, public relations and events plan.

Kit-Kat-JWT and Mutato have created #meubreak campaign for Kit Kat in Brazil. The campaign involves innovative language and features young world referents as content generators Mystery Guitar Man, Bruna Vieira and Iberê Thenório. It was developed by both agencies, with an strategy based on the knowledge that the brand has on its fans: a young audience always connected with various media platforms and TV.

pulpo-Pulpo PR , the agency led by Juliana Fortunato and Axel Escudero,  was appointed as the new PR agency for Viacom International Media Networks (VIMN) in Argentina. It has been handling the corporate’s entertainment segment since July, working with clients such as Sundance Channel Latinoamérica, Ultimate Fighting Championship®, UFC Networks, Underground Producciones, QB9 Entertainment and Construir TV, among others.

azúcar-bc-Azúcar BC, leader in the reduced calorie sugars segment, has launched its new campaign "Choose your balance", to refresh its image by presenting a more modern line with natural ingredients. With its’ natural ingredients, BC can easily replace regular sugar but bringing healthier and nutritional benefits.

cerveceros-de-méxico-Brewers Mexico-agency communication Eureka & Co. has added Cerveceros México to its list of clients, a group that brings together representatives of beer and malt sector.

The group seeks to position the Mexican beer as a product that contributes strongly to the industrial development of the country and provides significant economic and social benefits, becoming therefore a pride for Mexicans.

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhard at 1-347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.