Sales Leads: CVS Caremark, Denny’s, Pfizer, Heineken…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- Dr. Pepper, Post Honey Bunches of Oats, Target and T-Mobile
Dr Pepper, Post Honey Bunches of Oats®, Target and T-Mobile brands will sponsor for Univision 11th annual “Premios Juventud” (Youth Awards) LIVE from the Bank United Center at the University of Miami on Thursday, July 17, 2013 beginning at 7 p.m. ET/PT (6 p.m. Central). Dr Pepper returns as main sponsor of two academic scholarships honoring high school seniors of Hispanic heritage pursuing a higher education, which honors one student with US $50,000 and one runner-up with US $25,000. The two winners will attend the Youth Awards show. Post Honey Bunches of Oats® will sponsor the “Premios Juventud” Breakfast with the Stars to be aired on Univision Network’s daily morning show “Despierta America” (Wake Up America).Target will sponsor a musical performance by pop group SONUS during the “Premios Juventud” Arrivals Carpet Pre-Show.T-Mobile USA is once again the official sponsor of the 360 DJ @ PJ experience, a search to find the hottest up-and-coming DJs which will take place at the Surfcomber Hotel in South Beach. Fans can join the conversation by following @PremiosJuventud and using the haghtag#PremiosJuventud on Twitter and Instagram or at fb.com/PremiosJuventud.
- CVS Caremark
CVS Caremark will acquire Miami-based Navarro Discount Pharmacy, the largest Hispanic-owned drugstore chain in the U.S. The transaction includes Navarro's 33 retail drugstore locations and Navarro Health.
- Experian / Univision Communications
Experian Consumer Services-Affinity and Univision Communications Inc. are about to launch a Spanish-language, credit-focused product and online financial resource center called “Credito y Mas” , to bring credit education and products to the Hispanic market for the U.S. Hispanic community. "This partnership with Experian speaks to our mission-driven focus of informing and empowering the U.S. Hispanic community." said Kevin Conroy, president of Digital and Enterprise Development, Univision Communications Inc.
Denny's Corporation has launched its new Spanish-language Facebook page, Denny's Latino.The page launches with a hub of activity including the 'Red, White & Blue Slam Remix' - a featured humorous video performance by a talented Latino rapper surrounding the remixed breakfast hit, Grand Slam®. Denny's loyal customer fan base will learn about new menu items, promotions and offerings found only on Denny's Latino through regular updates.
Yahoo and Live Nation have partnered to supply free live video streams of a different concert each day for an entire year via Yahoo’s video site Screen.Kellogg’s will be the first announced sponsor. The other sponsors that have already been signed up will be announced shortly. With nearly 800 million users around the world, if Yahoo’s series becomes popular could incredibly benefit advertisers who jump on board as sponsors.
Pharmaceutical giant Pfizer is introducing content online and on social media platforms to stimulate conversation on subjects such as aging and longevity of life. Consumers will be advised to “Conquer your fears of getting old at getold.com. Fear Less. Live Longer.” Digital agency Huge worked with Pfizer to create the content.
Heineken has released a new campaign, advertising its reformulated (and award-winning) Heineken Light brand, featuring actor Neil Patrick Harris. Patrick is shown introducing the beer as the “best-tasting low calorie lager” . However, due to advertising restrictions, he can’t consume the beer on camera. Heineken worked with agency partners at Wieden + Kennedy New York.The commercial directs consumers to see more at a dedicated website,www.BestTastingLight.com. The brand has also redesigned its packaging with a taller, slimmer neck and curved embossment.
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