Rdio expands presence in Brazil – Joint Venture with Grupo Bandeirantes

What: Rdio and Grupo Bandeirantes have announced a joint venture in Brazil.
Why it matters: Rdio is a digital music service based in San Francisco, USA. With this agreement, Rdio is expanding its presence in Latin America. Grupo Bandeirantes is one of the largest media conglomerates in Brazil.

RdioThe agreement includes marketing, distribution, content and promotions. Under this deal, Grupo Bandeirantes' various properties will expand their digital music presence using the Rdio platform, and will develop content promotions that cross from on-air radio to streaming. The alliance will also involve media support for Rdio from Metro Newspapers, through an on-going integration with Band.com.br, media placement in out-of-home properties and across Grupo affiliated TV programs.

Grupo Bandeirantes is present in Brazil for over 76 years in more than 30 brands from different platforms of information: Band, Bandnews, Bandsports, Terraviva, Arte 1, Radio Bandeirantes, BandNews FM, Band FM, Nativa FM, Radio SulAmerica Transito, Stereo Vale, Band Vale, Ipanema FM, Educadora FM, Bradesco Esportes FM, Metro, Primeiramao, Band.com.br, One Brasil, One Pay, TV Minuto, TVO, Enter and Band Imagem.

Brazil is Rdio's third largest market and one of its fastest growing.

This announcement is the latest in a series of similar strategic local partnerships around the world, designed to create a richer and localized experience that accelerates new user registrations, active listeners and subscribers for Rdio.

"Streaming music is a reality that will revolutionize the way we listen to and share music.", said Antonino Ruggiero, Vice President for Business Subscription of Grupo Bandeirantes.

"As we have said publicly before, global expansion and localized customer experiences are key focuses for Rdio. Brazil is one of the most dynamic countries in the world with a vibrant music culture. In fact, Sao Paulo and Rio de Janeiro are among the top cities for Rdio users in the world," said Anthony Bay, CEO of Rdio.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.