Sales Leads LatAm: Apple, Garnier, Nestum…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Apple - AKQA / Huge / New York Area / Kettle ::: Garnier - Publicis Buenos Aires ::: Nestum - Nestlé :::

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!

Dove - Global

doveUnilever's Dove has launched a new global campaign "Patches", a 4-minute video following women who are given fake pharmaceutical "beauty patches" to test. "The placebo patches make women in the mock clinical trial feel more beautiful. Then they're surprised, in some cases tearfully, when they discover the mysterious and convincingly packaged "RB-X" patch contained no active ingredient other than their own increased confidence.", reports Ad Age.

"Patches" comes from Ogilvy & Mather Brasil (Sao Paulo) as part of an "open brief" Unilever has for Ogilvy and other agencies working on Dove globally to produce new creative for Real Beauty.

 

Apple - Global

apple marca mas valiosa 2014 -Apple will work with four new digital agencies: WPP's AKQA, Interpublic Group's Huge, Area 17 and Kettle. The agencies will be in charge of including the "user experience" and the digital strategy, according to Ad Age.

Actually, Omnicom's OMD supports Apple's media buying and planning. The new hires won't impact existing agency relationships. Apple works with TBWA/Media Arts Lab, Interpublic Group's Profero, Publicis Groupe's Rosetta and indie boutiques like Traction and Eleven.

Garnier - Argentina

Garnier -Garnier Argentina has launched a new website. Publicis was in charge of the relaunching under the concept "Cuídate" ("Take care"). Publicis will also be in charge of managing the page, including content production.

 

Nestum - Argentina

NestumNestle’s infant cereals line, Nestum, presents a new line of smoothies designed for feeding children from the first year of life onwards.

Check out  Portada's Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.comSEE A DEMO OF THE DIRECTORY!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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