Allstate launches ‘Viviendo en Buenas Manos’ campaign to celebrate life journeys of Hispanics
What: The new Spanish-language advertising campaign “Viviendo en Buenas Manos” launched on Monday March 10 with a brand commercial introducing consumers to its message followed by commercials highlighting benefits of Allstate insurance. The campaign will be broadcast on national TV, national radio and top online portals, as well as social media.
Allstate Insurance Company is launching its new Spanish-language advertising campaign “Viviendo en Buenas Manos” (Living in Good Hands). The campaign, introduced last Monday, is a celebration of the life journey of Hispanics in the United States.
It will launch with a brand commercial introducing consumers to the “Viviendo en Buenas Manos” message, followed by additional commercials that highlight benefits of Allstate auto and home insurance.
The brand commercial “Road of Life,” is the first of the series. It shows the key moments in the journey of Hispanics who come to the US in search of a better life, while emphasizing the hard work and the rewards that later come along with the journey:
There's another product-focused spot called "Waiting" to debut during the campaign, which shows different situations of people who are waiting to be picked up and highlights Allstate’s claim satisfaction guarantee, stating that: “after an accident, we’ll resolve your claim fast and hassle free or we’ll give you your money back.” Here is the ad:
There are three more TV spots to be launched out to other media this month.Still, they will all continue showing everyday situations and how can those moments stop you momentarily. Highlight, however, that you can keep on enjoying life if you are well protected.
Developed by Lápiz, a Leo Burnett Agency and led by creative director Maria Bernal and associate creative Directors Jorge Pomareda and Carlos Bretel, Viviendo en Buenas Manos’ will be supported with a best array of tools appearing in national TV, national radio and top online portals, as well as social media through Allstate Latino FaceBook.Tapestry is the media agency in charge of the launching.
“‘Viviendo en Buenas Manos’ is about the pursuit of a better life and it reminds people that while working hard to get to the next level on that journey, they should pause, enjoy and celebrate all of the good things in life that are all around them,” said Georgina Flores, director of multicultural marketing for Allstate Insurance Company.
“Hispanic Americans strive to protect their families and the things that are valuable to them. ‘Viviendo en Buenas Manos’ aims to demonstrate how Allstate can help protect what means most to you so you can make the most of life. That’s living in Good Hands,”Flores added.