Ad Sales Automation platform iSocket raises US $5M in round led by Time Warner

What: iSocket has raised US $5 million round led by Time Warner.
Why it matters: Advertising Sales (and buying) automation platforms are in demand. Companies like iSocket help agencies and publishers automate much of the process.

isocketOnline ads seller iSocket has raised US $5 million in new funding. The round was led by Time Warner Investments, with  Condé Nast, R&R Venture Partners and investor Vivi Nevo contribution.

 The company is launching iSocket for Advertisers, an ad-buying tool for agencies and brands.

Online advertising sales and purchases can require up to 50 steps to complete, iSocket helps publishers to automate much of the process. In addition to the funding, the company is launching iSocket for Advertisers, an ad-buying tool for agencies and brands. iSocket will also hire Kevin McCabe, a former ad executive at Microsoft, as vice president of business development.

“We’re very pleased to have Time Warner and Condé Nast, two of the biggest names in publishing, endorsing our model for advertising sales automation,” said CEO Richard Jalichandra in the funding release.

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.