Sales Leads LatAm: SapientNitro, Pepitos Argentina, Visa – FIFA

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Visa- FIFA - Global ::: La Comunidad - SapientNitro :::  Pepitos - Argentina ::: Globant - Argentina ::: Fiat y Alfa Romeo - Made ::: Viva! Absolut Vodka - Doblevida ::: Renault Mégane - Publicis

VISA - FIFA - Global

Soccer governing body FIFA signed a new accord with Visa Inc. (V) through 2022, extending their agreement.  The world’s biggest bank-card network is the fifth FIFA partner to commit to both the 2018 and 2022 World Cups, following Adidas AG (ADS), Coca-Cola Co., Hyundai-Kia and Anheuser-Busch InBev NV. Visa joined FIFA’s roster of sponsors following a dispute between the soccer body and its previous credit card sponsor MasterCard that was only settled after FIFA agreed to pay US $90 million in compensation.

La Comunidad - Argentina / US

SapientNitro, a division of Sapient, has announced the acquisition of the creative Argentinean agency La Comunidad, founded by José y Joaquín Mollá. The agency has worked for Converse, Volkswagen, MTV, Virgin Mobile, Sony and Corona, among other brands. Currently, Gastón Legorburu is the worldwide chief creative officer.

Pepitos - Argentina

Pepitos! has launched for the Summer Season a new app called Scan Fun. The new app allows clients to scan the cookies and win tablets, longboards, headphones and a trip to Orlando for four people.

Globant - Argentina

Globant, the Argentinean software producer, has announced new clients: Bally Technologies and Embraer. The company also said it will continue with its expansion in Latam. Other clients include: Electronic Arts, National Geographic, LinkedIN and Coca Cola.

Fiat - Alfa Romeo - Mexico 

Made, the Mexican creative agency leaded by Yosu Arangüena and Cristian Rocha, will work with Fiat and Alfa Romeo in the country.

Viva! Absolut Vodka - Mexico

Viva! Absolut Vodka is one of the new clients of the digital agency Doblevida. The agency will be in charge of the digital actions of the brand.

Renault Mégane - Spain

Publicis is in charge of the new campaign for the Renault Mégane. The campaign will be featured under the concept “Los copilotos no ayudan, Renault Mégane sí”. The campaing includes TV, print media and out door advertising.


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.