FDA has released a social media guidance

What? The US Food and Drug Administration (FDA) has released a draft guidance document with insights on how companies should use social media channel.
Why it matters?Such is the relevance social nets have acquired for the food and drugs industry that a new regulation has been realesed.

The US Food and Drug Administration (FDA) has released a draft guidance document that offers insights into how the agency thinks companies should use—and not use—social media channels.

Background

The pharmaceutical industry's advertising and promotional materials are regulated by FDA and the Federal Trade Commission (FTC).

Information required for advertisements is extensive. Facts backed up by substantial and cited evidence , a full accounting of risks, a "fair balance" of benefits and risks of the drug, the generic name of the drug, any serious warnings ,etc. are some of the vast variety of elements they must contain.

FDA has confirmed that a full guidance document on social media—one required by the Food and Drug Administration Safety and Innovation Act (FDASIA) of 2012—is on track for its anticipated July 2014 release date. Whatsmore, FDA has been working on another guidance document, focused on elements of social media.

New Social Media Guidance

The Fulfilling Regulatory Requirements for Post marketing Submissions of Interactive Promotional Media for Prescription Human and Animal Drugs and Biologics released on 13 January 2014 is the agency's attempt at describing how companies can submit their materials to FDA for review.

Those materials include all modern "interactive promotional media," such as blogs, micro blogs, social networking sites, online communities and live podcasts.

"Although some interactive promotional media are substantially similar in presentation and content to certain traditional promotional media, such as print media, FDA recognizes that in other cases they possess certain unique technological features and offer novel presentation and content features," the agency explains in the guidance.

Companies are now supposed to submit advertising and promotional documents to FDA through Form FDA-2253 (human) or 2301 (veterinary)  allowing FDA the opportunity to review materials instead of being forced to track them down themselves.

But as it is conceded in the guidance, "at the time of initial dissemination" isn't always practical, especially because communications are being conducted in "real time," such as on Twitter. While the guidance doesn't say anything about this, regulators appear to have come to the conclusion that real-time reports would be messy.

FDA intends to exercise its enforcement discretion using interactive promotional media that allow for real-time communications. It will also exercise its "enforcement discretion regarding the regulatory requirements for post marketing submissions related to promotional labeling and advertising," in case a firm complies with the approach recommended in the guidance.

What to Report?

According to the guidance any materials posted to a social media site under direct or indirect control or influence of the firm must submit materials to FDA's Office of Prescription Drug Promotion (OPDP), even if that influence is "limited in scope.”

In the case that a company has given a company unlimited grant money but otherwise contains no interest in posted materials, then those posted materials do not necessarily have to be submitted.

However, according to FDA: "If a firm has any control of, or influence on, the third-party site, even if limited in scope, it is responsible for submission to FDA to meet the post marketing submission requirements.” This means that the control also extends to its employees when they are acting on behalf of the company, such as a company-directed tweet from an employee's private account.

FDA recommended firms to be transparent in disclosing its involvement on a site by identifying the user-generated content (UGC) and communications of its employees or third parties acting on behalf of the firm.

When to Report?

Guidance’s first half deals with "what" needs to be submitted, while its’ second half deals with the "when" and "how" to submit material to FDA.

In the case a company is participating in active ("real-time") discussions on Twitter, it will need to submit information to FDA on a monthly basis, with a listing of all websites. Though, it won’t have to submit screenshots of conversations.

Sites controlled by third parties on behalf of the company will be subject to the same monthly reporting schedule, according to FDA.

The guidance notes also stated that FDA will need to be notified "on the first day the firm ceases to be active on a site."

 


Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.