Archive for 01/13/2014

Opera Mediaworks buys Hunt Mobile, expands into the Latin world

Mobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads, a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.


Changing Places LatAm: Jesus Cedeño, David Jones, Andrew Bennett, Yannick Bolloré, Conor Brady…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Jesus Cedeño – Wikot ::: Camilo Iturra – Wikot ::: David Jones – Havas ::: Yannick Bolloré – Havas ::: Andrew Bennett – Havas ::: Yvette McKenzie – ScanSource ::: Conor Brady and Chris Hayes – Critical Mass::: Wikot made changes […]


Sales Leads LatAm: Wikot, AB Inveb LatAm, Claro Peru, Facebook…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Wikot – Colombia ::: Penn National Gaming – Carnival Cruise Lines – Latin America ::: Andrey Shakov – Mexico  ::: AB Inveb – Latin America :::AB Inveb – Latin America Wikot […]


Changing Places: Antonio Villaraigosa, Mike Chico, Carlos A. San Jose, Hilda Gabriela Fernandez..

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Antonio Villaraigosa has joined Estrella TV as a senior advisor to help the 4-year-old television network better compete with more established Spanish-language broadcasters, The Los Angeles Times reports. Mike Chico was named senior VP, sales, for the Telemundo Station Group. He was […]


Sales Leads: Unified Grocers, Maytag, Chevy, Honda, SMG

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.