Portada asked 14 major panregional marketing and media executives, the so-called cream of the cream in Latin American-panregional decision making, about what to expect for 2014. The wide gamut of opportunities and challenges cited include Programmatic Buying, Taking the most advantage of the World Cup, among others.
Archive for 01/13/2014
Mobile advertising platform Opera Mediaworks, part of Norway’s Opera Software, is acquiring Hunt Mobile Ads, a Buenos Aires Argentina headquartered mobile advertising company with presence in Latin America (Mexico City, San Jose, Costa Rica; Bogota, Colombia; and Sao Paulo, Brazil)and in the U.S. Hispanic market (Miami). The amount of the transaction has not been disclosed.
Google Sites had the highest average engagement among the top ten properties.
The CEA (Consumer Electronics Association) published a new report with revenue projections for 2014. CEA President and CEO Gary Shapiro said that revenues for the U.S. consumer electronics (CE) industry are projected to grow 2.4 percent in 2014, reaching a new record high of $208 billion. The forecast projects that new, emerging product categories will grow […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Jesus Cedeño – Wikot ::: Camilo Iturra – Wikot ::: David Jones – Havas ::: Yannick Bolloré – Havas ::: Andrew Bennett – Havas ::: Yvette McKenzie – ScanSource ::: Conor Brady and Chris Hayes – Critical Mass::: Wikot made changes […]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Wikot – Colombia ::: Penn National Gaming – Carnival Cruise Lines – Latin America ::: Andrey Shakov – Mexico ::: AB Inveb – Latin America :::AB Inveb – Latin America Wikot […]
People change positions, get promoted or move to other companies. Portada is here to tell you about it. Antonio Villaraigosa has joined Estrella TV as a senior advisor to help the 4-year-old television network better compete with more established Spanish-language broadcasters, The Los Angeles Times reports. Mike Chico was named senior VP, sales, for the Telemundo Station Group. He was […]
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or […]