TruMedia on the media strategy for Pizza Patron
Yousef Katan. CEO and President of TruMedia, tells Portada about his objectives for Pizza Patrón. The Dallas based agency recently won the account.
Pizza Patrón recently announced that it has made TruMedia its media Agency of Record for both the Hispanic and General Market. We talked to Yousef Katan CEO and President of TruMedia about his objectives for Pizza Patrón: "They want to be the preferred pizza choice for Hispanics. Sales obviously are a priority like most brands in the category, but they truly have a passion for the consumer. They’ve shown their commitment with historical stances, like Pizza for pesos, where they would accept pesos as payment." In terms of the media that TruMedia is going to use to promote Pizza Patrón Kattan notes that "radio will be a purely U.S. Hispanic push while Out of Home and Digital will be used both in the general and U.S. Hispanic markets."
Radio will be a purely U.S. Hispanic push.
“We are excited about the fresh thinking and new energy that TruMedia brings to our brand, along with a strong sense of partnership,” said Andrew Gamm, brand director for Pizza Patrón. “To be part of an iconic brand like Pizza Patron and what it represents is exciting. Our group is incredibly motivated to bring insight and innovation helping grow the business” said Yousef Kattan Fernadez, CEO and President for TruMedia.