Fabio Seidl is joining LAPIZ as executive creative director

What? Fabio Seidl is joining the agency LAPIZ as executive creative director.
Why it matters? He will report to LAPIZ CCO Laurence Klinger and manage creative product across the agency’s client portfolio.

f seidlThe marketing agency for emerging cultures inside Leo Burnett,LAPIZ,has announced that Fabio Seidl will join them as SVP, Executive Creative Director. Seidl will report to LAPIZ CCO Laurence Klinger and will manage creative product across the agency’s client portfolio.

Seidl’s has been nearly 20 years in the industry. He has worked with global brands such as Coca-Cola, Hellman’s, General Motors, Dove, Volvo, Nestle, Cadbury, Billboard, Philips and Kraft Foods, among others. He is an award-winning for creative campaigns and has contributed to Ogilvy Brazil’s recognition as Agency of the Year at Cannes.

“LAPIZ is a great agency with tons of creative momentum and I couldn’t be happier to work alongside so many talented people,” said Seidl.

"It’s with great honor and excitement that we welcome Fabio to our family. With his expertise, I am confident that Fabio will not only help us meet our creative goals but his leadership will improve the ingenuity and quality of our product in the coming year,” said Laurence Klinger CCO of LAPIZ.

Seidl is joining Lapiz after the agency collected creative awards in 2013 and was crowned as Agency of the Year in the US Hispanic market at El Ojo de Iberoamerica Festival in Buenos Aires. It has also won new business including RE/MAX, Marshalls and Firestone among others.

“Fabio’s vast experience and success with developing award-winning global campaigns and innovations is impressive and the future of our industry,” says Gustavo Razzetti, EVP, Managing Director of LAPIZ.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.