“Our goal is to be the first foreign digital media in audience in Brazil,” Isabel Amorim Sicherle –El Pais
Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle after the recent launch of the Portuguese edition of the Spanish newspaper.
El Pais launched its Portuguese version in order to enter the Brazilian market hand in hand with an interview made to President Dilma Rousseff conducted by online newspaper editor, Javier Moreno.
According to the newspaper publisher itself in its release, "The goal of El Pais in Ibero-America is to enrich the plurality of information in the region and to encourage the exchange of ideas in this great historical and cultural community comprising over 500 million people ".
Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle, and she assured that the newspaper "aims to be an important news portal for the Brazilian market with an audience that positions us as the leading foreign digital media in the country ".
Isabel also said to Portada that the newspaper will have an editorial team of 13 people working in El Pais from San Pablo and Rio de Janeiro, in addition to correspondents of El País in Latin America and Europe.
The content of El Pais Brazil will count with local news in Portuguese as well as news produced globally. According to Amorim Sicherle, the percentage of local content production will be around 35% while the translation of content produced globally will be around 65%.
The sales team will be led by Isabel Amorim Sicherle and will count with three people marketing the newspaper digital advertising.