“Our goal is to be the first foreign digital media in audience in Brazil,” Isabel Amorim Sicherle –El Pais

Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle after the recent launch of the Portuguese edition of the Spanish newspaper.

Foto: El País

Foto: El País - Javier Moreno presentando el nuevo diario digital

El Pais launched its Portuguese version in order to enter the Brazilian market hand in hand with an interview made to President Dilma Rousseff conducted by online newspaper editor, Javier Moreno.

According to the newspaper publisher itself in its release, "The goal of El Pais in Ibero-America is to enrich the plurality of information in the region and to encourage the exchange of ideas in this great historical and cultural community comprising over 500 million people ".

Portada spoke with the executive director of El Pais Brazil, Isabel Amorim Sicherle, and she assured that the newspaper "aims to be an important news portal for the Brazilian market with an audience that positions us as the leading foreign digital media in the country ".

Isabel also said to Portada that the newspaper will have an editorial team of 13 people working in El Pais from San Pablo and Rio de Janeiro, in addition to correspondents of El País in Latin America and Europe.

Content

The content of El Pais Brazil will count with local news in Portuguese as well as news produced globally. According to Amorim Sicherle, the percentage of local content production will be around 35% while the translation of content produced globally will be around 65%.

Advertising

The sales team will be led by Isabel Amorim Sicherle and will count with three people marketing the newspaper digital advertising.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.