Sales Leads: Disney, NASCAR, Jamba Juice, JC Penney…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Disney

OMD is taking on media responsibilities for Disney's movie business. Annual media spending on the account is estimated at $800 million. As a result of the move—which came without a pitch—staffers from the incumbent agency, Publicis Groupe's 4D, will follow the business to OMD. OMD is expected to keep the dedicated unit intact under U.S. CEO Monica Karo.In March 2011, after a three-month review, Disney split its $1 billion in media spending between Publicis Groupe, which landed responsibility for studio, home entertainment and interactive gaming, and Carat, which won duties for theme parks and resorts. The shift comes as Publicis Groupe and Omnicom are working toward the expected first-quarter completion of their merger but the move is not related to that transaction, sources said.

  • NASCAR

NascarKenny Mitchell was named managing director of brand and consumer marketing at NASCAR, where he will be charged with helping target the youth, millennial and multicultural audience segments. He joins NASCAR from the Dew Tour, which is a unit of Alli Sports and the NBC Sports Group, where he was VP and general manager. Prior to that he held sports marketing positions at Pepsico and also was director of sports marketing at Gatorade.

  • JC Penney

JC Penney is starting its first national Holiday TV advertising in many years, Ad Age reports. Senior VP of marketing Debra Berman worked with new agency Doner on the campaign, which will include six different TV spots running from now until Christmas, e specific spots targeting Hispanic consumers in markets such as Miami and Los Angeles and the company is introducing its first Facebook page in Spanish. The spots will be less based on promotional pricing and focus more on the scope of gifts that can be purchased for different members of the family.

  • AeroMexico

Mexican airline Aeromexico announced new seasonal services from New York City to Puerto Vallarta and Los Cabos as of January 16th and 18th of this year. Aeromexico will also add three weekly flights to the daily service it currently offers between New York City and Cancun as of December 20th.Aeromexico will offer 42 weekly flights from New York, strengthening its extensive global network and increase its seat offerings to provide additional connectivity options and expand tourist travel to Mexico.

  • Jamba Juice

Jamba JuiceJamba Juice just named the Austin-based Latinworks as its total-market agency for a large campaign to reposition the brand.The national Jamba Juice campaign will roll out in the first quarter of next year, and focus on the brand’s expansion of pure juicing and healthy lifestyle advocacy, FastCompany reports. Details of the spots aren’t public yet, but there will obviously be a heavy multicultural component, particularly considering that 40% of Jamba Juice’s business is in California.

  • Diageo

The drinks business of Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.Diageo brands Ciroc® and Crown Royal® will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities under the Baileys brand with the Women's National Basketball Association (WNBA).

  • Papa John's

Papa John'sPizza chain Papa John’s International is searching for a new national advertising agency of record, as ZGroup, a division of Ft. Lauderdale, Fla.-based Zimmerman Advertising has chosen not to defend the account now up for agency review. “As the recognized industry leader in customer happiness and the leader in digital ordering, Papa John’s has built an incredible amount of momentum over the past few years,” John Schnatter, Papa John’s founder and chief executive, said in a statement. “We feel the timing is right to seek an agency partner that can capitalize on that momentum and help advance our brand to the next level through fresh thinking, brand messaging and more innovative, integrated marketing.”
Zimmerman held the Papa John’s account for many years, and former Papa John’s chief marketing officer Andrew Varga left the Louisville, Ky.-based chain this past March to become Zimmerman’s president.ZGroup also plans and buys national media for Papa John's and handles creative and media responsibilities for franchisee and co-operative advertising. Papa John's has no plans to review media planning and buying. Papa John's spends approximately US$ 120 million in annual advertising expenditures.

  • TAME

Ecuadorian airline TAME launched a new daily service between Guayaquil – Ecuador, and New York. The service started on last Friday November 22.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

To know everything about how our directory works in less than 3 minutes, check our demo here!


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.