Mozido and Adolfo Salume to Launch Mobile Banking Services in Latin America

What? Mozido and investor Adolfo Salume partners to launch a new mobile banking payment service in El Salvador, LatAm.
Why it matters?   El Salvador counts now with a new technology for mobile payments and marketing services in that platform.

 

sampleAustin-based mobile financial services provider Mozido has announced an investment from Latin American business executive Adolfo Salume to implement a mobile payment and marketing service in El Salvador that will provide a range of marketing, retail, and banking opportunities for the unbanked and under-banked population.

With the adoption of Mozido’s mobile applications Salume’s investment will allow consumers to shop, pay bills, receive international remittances from the U.S. and have access to mobile airtime through Mozido’s Mobile app and a pre-paid account debit card via Constelacion Bank. Mobile phone users will also have access to micro-lending, loyalty programs, and marketing more conveniently and cost effectively.

Nearly the entire population in El Salvador has mobile phones, but roughly 80 percent are considered unbanked.

Salume’s investment is intended for El Salvador but aimed to quickly expand with Mozido throughout the Latam region for more convenient and cost-effective mobile payment services.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.