Changing Places: NHMA, NAHP, Edward Lynes, Adriana Lopez, Grey New York, Manuel Martinez…

Changing Places

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

The National Hispanic Media Alliance (NHMA), a new industry organization, devoted to support Hispanic print media announced its founding board of directors: Fanny Miller, Publisher of El Latino Newspaper in San Diego, California and Chair of the NHMA, Roaldo Moran, Publisher & General Manager of Hoy in Los Angeles, California and Vice-Chair of the NHMA, Penni Barton, Publisher of Al Día in Dallas, Texas and Secretary of the NHMA and Anthony Ibarria, Publisher of El Especialito in New York City, New York and Miami, Florida and Executive Board Member of the NHMA. Trevor Hansen, CEO of EPMG, is the Chair of NHMA's Industry Professionals Advisory Board,

The National Association of Hispanic Publications (NAHP) recently announced a new Executive Board. Led by President Eddie Escobedo Jr.  Martha Montoya is the Vice President. John Trainor of Hoy Chicago is the Marketing Director, Jesus Cobian from Orange County's Excelsior is Membership Director, Norma Condreay,  Latino American (Oklahoma) is secretary, Christina Montes-Scott  is Treasurer.

Philadelphia's AL DÍA News Media announced that Edward Lynes of Haddonfield, N.J., has been named Director of Business Development. In this role, he will help top regional and national advertisers expand their reach, market share and profit via print and online advertising, social media, custom publishing and in-person event sponsorships.   Lynes brings eight years of news media and media sales management experience to the position. He led Elauwit Media from a small community newspaper company with two products in New Jersey to a sixteen-product organization, which launched profitable new products in both existing and new markets. 

Adriana Lopez is the new Senior Account Supervisor at MSLGroup. Lopez previously worked as Senior Account Supervisor at Edelman.

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January, Adweek reports. While the WPP agency has been on a new business run this year, winning accounts like Gillette’s global creative, it also lost Energizer personal care products because of conflicts with Gillette and resigned E*Trade after the arrival of a new CMO who put the account into review. Most of the staff cuts are related to the loss of Energizer, for which Grey handled brands like Banana Boat and Hawaiian Tropic sunscreens; Playtex Tampons and Fresh + Sexy Wipes. That business moved to WPP corporate sibling JWT and Grey is said to be trying to place some of the laid-off staffers there.

Ellen Comley  has joined Blitz Media as chief media officer. Comley, who previously served as VP and managing director of Havas Media, will oversee Blitz's media strategy, planning and buying as well as assess the agency's offerings.

Kirk Perry has been tapped as president of brand solutions at Google. Perry, who most recently served as president of family care at P&G, will report to the company's chief business officer Nikesh Arora.

Post-Newsweek Stations announced the appointment of Bert Medina as Vice President and General Manager of WPLG–TV, the group’s ABC affiliate in Miami.

Telemundo Denver announced the addition of Emmy Award-winning journalist Pedro Calderon Mitchel as News Director, effective November 18, 2013. He will report to Station Manager Andres Chaparro.

 

TelemundoThe NBCUniversal Owned Television Stations announced that Manuel Martinez has been named President, Telemundo Stations. Martinez has nearly 30 years of experience in the broadcast industry with extensive knowledge of station management, sales and programming. Since 2012 he has been President and General Manager of NBC 6 South Florida / WTVJ, the NBC-owned station serving the Miami / Fort Lauderdale market. In his new role, Martinez will have oversight of the 16 owned Telemundo local stations located within the United States, as well as Puerto Rico. He will report to Valari Staab, President, NBCUniversal Owned Television Stations.

 

Glam Media has hired Kristen Elliott as Vice President, Sales, East Region—which is Glam Media’s largest region. She will be based in New York City reporting directly to Jack Rotolo, Glam Media’s head of Global Sales. Ms. Elliott spent nearly a decade at American Media, Inc. (AMI), rising to VP & Publisher of both their Women’s Health and Fitness Print Group and the Women and Celebrity Digital Group, leading the nation’s largest women’s health and fitness brand, SHAPE, and leading brands including Fit Pregnancy and Natural Health.

Tony Imperato was promoted to VP/managing director, Meredith 360, where he will create multiplatform ad programs for the company. He succeeds Rich Berenson, who recently joined Meredith Xcelerated Marketing as senior VP, business development officer. Imperato was most recently VP and publisher of Better Homes and Gardens.

USHCCThe United States Hispanic Chamber of Commerce (USHCC) has appointed Greg Winegardner, regional president for Wells Fargo, as the newest member of the USHCC's board of directors.Winegardner, a financial services veteran with more than 41 years of experience, joined the Wells Fargo team in 1982 and has served the company in numerous leadership positions for nearly 32 years. Since 2009, he has served as regional president for Wells Fargo in Utah, and before that he was regional president for New Mexico and Western Colorado. He also has served as community banking president for Wells Fargo in Durango, Colo., Flagstaff, Ariz., and Victoria, Texas.

 

Peter Naylor was named the Interactive Advertising Bureau's first publisher-in-residence. In this role he will serve as a consultant for the trade organization. Naylor was previously executive VP, digital ad sales at NBCUniversal before departing earlier this year. He also served as chairman of the IAB board of directors from Feb. 2012 to Feb. 2013.

Erin McPherson was named chief content officer at Maker Studios, a content and ad network operated by YouTube. McPherson was most recently VP & head of video programming and original content at Yahoo.

Check out job openings at Portada's Job Board or post your own opening and get the best talent!


Editorial Staff

Portada Staff

MORE FROM PORTADA

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).