Sounding Off: Bill Hipsher “Using Content and Social Media Marketing Effectively”
Bill Hipsher is the co-founder of B2 Interactive, a web development and internet marketing firm located in Omaha, NE. Bill has more than 15 years of experience in building and promoting websites on a local, regional and national level.
Internet marketing has changed drastically over the years. While some SEO professionals are not big fans of all the changes that have taken place, they are for the better. Old strategies such as buying links are a thing of the past. Now, businesses have to truly market their business online by reaching out to their audience and providing them with something useful.
While this does create some new challenges, businesses that market themselves the right way will surely benefit. Two of the best ways to reach customers online are content marketing and social media marketing. These are active techniques that allow businesses to provide something relevant to their audience and have multiple benefits.
Content marketing has become pretty popular over the last few years. After Google made changes to their search algorithm, it was seen as a great SEO technique. While this is true, it isn't the only benefit.
By posting fresh content on a regular basis, you are giving search engines information about what you do, and are also giving them a reason to visit your website regularly.
As was previously mentioned, this isn't the only benefit though. Content marketing also helps you establish yourself as a trusted source of information with your customer base. Providing them with useful information will establish you as an authority and will keep them coming back to you for solutions.
Social media marketing is another important tool today. Social media gives you a chance to reach out and communicate with people on a regular basis. Like it or not, our customers are using social media daily and if you are able to communicate with them through it, the benefits are incredible.
Social media not only allows you to establish a better relationship with customers, but it allows you to pass on useful information.
Social media and content marketing also work incredibly well together. Content marketing provides better material to post on social channels while social media provides a larger audience for the content that is being produced. When used as a team, these marketing techniques become much stronger.
Being successful online is a lot different today than just a few years ago. You can't just sit back and wait for people to come to you. It is now required to actively reach out and market your business. Social media and content marketing are perfect for accomplishing this. If you have not already looked into these online marketing options, now is the time.