Google Sites led the explicit core search market in October with 66.9%

What?  Google sites led the explicit core search market in October with 66.9 percent.
Why it matters? 68.4 % of searches in October, carried organic search results from Google while 27.1 % of searches were driven by Bing.

Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted according to Comscore.

U.S. Explicit Core Search

Google leading position as core search market almost triplicated market shares numbers of sites like Microsoft and Yahoo with 18.1 percent (up 0.1 percentage points) and 11.1 percent respectively. Ask Network ranked 4th with 2.6 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.

Total U.S. – Home & Work Locations October 2013 vs. September 2013

 

Core Search Entity

Explicit Core Search Share (%)

(%)

Sep-13

Oct-13

Point Change

Total Explicit Core Search

100.0%

100.0%

N/A

Google Sites

66.9%

66.9%

0.0

Microsoft Sites

18.0%

18.1%

0.1

Yahoo! Sites

11.3%

11.1%

-0.2

Ask Network

2.5%

2.6%

0.1

AOL, Inc.

1.3%

1.3%

0.0

 *“Explicit Core Search” excludes contextually driven searches that do not. - Source: comScore qSearch

The number of explicit core searches conducted in October was 19.3 billion. Among these , Google Sites stood out first with 12.9 billion (up 4 %) in relation to other sites as Microsoft with 3.5 billion searches (up 4%), followed by Yahoo! Sites with 2.2 billion (up 2%), Ask Network with 499 million (up 5%) and AOL, Inc. with 260 million (up 4%).

 

Total U.S. – Home & Work Locations October 2013 vs. September 2013

 

Core Search Entity

Explicit Core Search Queries (MM)

    %

Sep-13

Oct-13

Percent Change

Total Explicit Core Search

18,650

19,339

4%

Google Sites

12,477

12,934

4%

Microsoft Sites

3,350

3,495

4%

Yahoo! Sites

2,101

2,151

2%

Ask Network

474

499

5%

AOL, Inc.

249

260

4%

“Powered By” Reporting-Source: comScore qSearch

68.4 % of searches in October, carried organic search results from Google while 27.1 % of searches were driven by Bing.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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