Changing Places LatAm: Leandro Cruz, Khaled Marcet, Tor Myhren…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Leandro Cruz de Paula - Francisco Pol - US Media Consulting ::: Khaled Abbas Marcet - Arena ::: Diane Kappas - PPG Industries  ::: Tor Myhren - Grey ::: Martin Alvarez - G4s :::Bob Calaff - 4G :::

 US Media Consulting has appointed Leandro Cruz de Paula as Executive Sales Director and Francisco Pol as Financial Director. The executives will be in charge of the sales and financial operations in Latin America. Also, Bruno Almeida has been promoted from Commercial Director to CEO and Ignacio Roizman, Operations Director, will also be in charge of the Technology Departement.

Khaled Abbas Marcet has been named Key Digital Director at Arena Barcelona, Spain. The executive will be in charge of the digital strategies. He will work with Oriol Arjona, Strategy manager of the agency.

WPP's Grey has appointed New York-office Chief Creative Officer and President Tor Myhren as its new worldwide creative officer, following the retirement of outgoing Global Chief Creative Director Tim Mellors.

PPG Industries Inc. announced that Diane M. Kappas has been appointed vice president, Americas, for the company's protective and marine coatings segment. Kappas will assume full responsibility for business in the United States, Canada and Latin America. Her appointment is effective Dec. 1.

G4S, global security and outsourcing group, has appointed Martin Alvarez Regional President, Latin America and Caribbean. In this role, Mr. Alvarez is leading more than 75,000 employees across 25 countries. The projected revenues for the region are more than $1 billion for 2013. Mr. Alvarez joins G4S from Dell, where his most recent role was Executive Director of Multi-Country Latin America (MCLA).

4G Americas has appointed Bob Calaff as director of Latin America and the Caribbean for the wireless industry trade association. In his new position, Calaff will be responsible for promoting the development of the 3GPP family of technologies (including LTE) throughout the region and communicating the latest advancements in these technologies to key stakeholders, including mobile operators, vendors, regulators, telecommunications organizations, media and analysts.

Editorial Staff @portada_online

Portada Staff


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.