Dentsu´s mcgarrybowen and Carat will handle Fujitsu business globally

What? Dentsu´s mcgarrybowen and Carat Enterprise have have teamed to win the global Fujitsu creative and media assignment. Why this matters: Fujitsu, is billed as the fourth largest IT services provider in the world (and number one in Japan). 

Dentsu Aegis Network's mcgarrybowen and Carat Enterprise have teamed to win the global Fujitsu creative and media assignment after a review. The agencies have been tasked with building the brand's profile in markets outside Japan. The new account will be handled out of London.

For Dentsu, it’s the second key win this week—its digital shop 360i won the digital assignment for Estee Lauder’s Clinique. For mcgarrybowen London, the win adds to a 14-month streak that also includes account awards from Tassimo, Toblerone, Branston and Honda.

Source: MediaPost


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.