COMPLETE COVERAGE: Foro Portada México 2013 – #PORTADAMEXICO13

Portada's staff presents the complete coverage of FORO MÉXICO PORTADA DE PUBLICIDAD Y MEDIOS 2013.

This event featured prominent speakers such as Pedro Huerta, Director, Kindle Content at Amazon; Antonio Ortiz, Chief Content Officer, Head Strategist at Weblogs SL, and Olga Palombi, CEO at Social Media Americas SL. Some of the main topics addressed were the role of the digital world in content generation, what the advertising industry in Mexico can expect in 2014 and what can be expected for Brasil's Worldcup in terms of ad opportunites.

Click here for detailed information!

Expansion of Digital Content in the Latin World, Marketing and Advertising Trends Mexico 2014: #PortadaMexico13

Pedro Huerta on Digital Content: #PortadaMexico13

What does 2014 have in store for advertising and media? #PortadaMexico13

How will digital content revolutionize the Latin world? #PortadaMexico13

Foro Mexico de Publicidad y Medios 2013 - About #PortadaMexico13

The FORO MEXICO PORTADA in pics! Portada Foro Mexico Attendees


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.