Sales Leads: Hershey, Emirates Airlines, Newell Rubbermaid…
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
The Hershey Co. said it has switched ad agencies after an eight-month review process, hiring New York-based Universal McCann for all of the chocolate giant's global paid media planning and buying. The assignment includes all paid media, including TV, print, digital and Hispanic for the U.S.--the company’s largest market--as well as Hershey’s growing international businesses. Key growth markets include China, Mexico, India and Brazil. Hershey has previously worked with OMD.
- Pantelion Films/Instructions not Included
Box office hit "Instructions Not Included"/”Instrucciones no incluidas” will expand to about 500 theaters this upcoming weekend and will be marketed to a "crossover" market that includes English-speaking moviegoers in areas with larger Hispanic populations.
- Emirates Airlines
Havas Media has won Emirates’ global media planning and buying account following a hotly contested review. The decision means the account, which is believed to be worth an estimated US $150 million, is no longer with Starcom MediaVest Group (SMG), which had held the business since 2008.
- Newell Rubbermaid
Newell Rubbermaid has begun a review of its global-media-agency business less than a year after bringing on a new chief marketing officer. According to the firm’s financial statements, in 2012 the company reported US $146.8 million in global advertising expenses, plus cooperative advertising or trade-promotion costs of $118.5 million, which were treated as a reduction of net sales under accounting rules. According to Kantar, the company spent U.S. $12 million on U.S. measured media in 2012. Newell Rubbermaid currently employs different media agencies around the world. the move to potentially hire a shop with a multi-region scope is in line with the company's decision to hire a CMO with a global background.
Vidisco announced the launch of its new website in Spanish. In an effort to cater to the growing demand for Vidisco’s portable Digital Radiography X-ray systems in many Spanish-speaking countries and to improve customer service in these regions, Vidisco created an even friendlier, more in-depth Spanish interface.As Vidisco products are found in over 75 countries around the world, the Spanish website will enable a larger audience to become familiar with the innovative digital X-ray equipment the company offers. Vidisco’s cutting-edge, lightweight digital X-ray systems are offered for the NDT, Security and Veterinary fields and are used for a great range of inspections. Ari Diamond, Vidisco’s CEO, stated: “We are very happy to launch our new Spanish website. We believe there is huge potential in the Spanish-speaking market and want to cater to its needs. Particularly in Latin America, we are seeing an increase in activity as the region seems to express a great interest in new, cutting-edge technologies.”
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