Changing Places: Bud Rosenthal (Patch), Jeff Bairstow, Teri Arvesu, Dave Mathews

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

AOL's CEO Tim Armstrong confirmed in a conference call with Patch employees that hundreds of them Patchwill be laid off, Techcrunch reports. Notifications of who will be let go will be sent this week. Armstrong explained that “AOL is going to be running the show” at the restructured Patch along with new CEO Bud Rosenthal. Rosenthal replaces outgoing CEO Steve Kalin. 400 Patch sites will be closed or partnered with outside sites over the coming week as part of the changes being made at Patch to try and turn things around and become profitable.

TimeThe president of Digital First Media and MediaNews GroupJeff Bairstow, is leaving the company to assume his new position as chief financial officer of Time Inc.

Truli Media Group,parent company of Truli, a global faith-based and family friendly media content platform and social community hub, announced that it has launched a new Spanish channel, Truli Español. Judith Barbieri, who holds 20 years of experience working in the Hispanic Christian world, will serve as the channel's Managing Director.

Univision announced the appointment of Teri Arvesu as news director for Univision Chicago. In this capacity, Arvesu will define newsroom priorities and strategies. She will be based in Chicago and report to Larry Sands, regional vice president of Univision Chicago.

LSN Mobile announced that Dave Matthews has joined the company as senior vice president of marketing and advertising partnerships. A seasoned business builder with demonstrated success driving multi-million dollar growth, profitability and market share, Matthews will lead direct sales and assemble a division dedicated to a consultative sales approach. Prior to joining LSN Mobile, Matthews created the strategic marketing partnerships division for NBC Universal-Telemundo, covering the U.S. and Mexico.

OcOctagon Multicultural MarketingOctagon, has promoted Aldo Kafie to Group Director within the Access unit of its North American Marketing & Events Division. Aldo, who joined the agency in March 2009, has played a key strategy and activation role for the Multicultural marketing. has Named Christian Vergara as Digital Account Manager. was founded in 1998. It currently operates in 16 United States cities: Albuquerque, Atlanta, Chicago, Dallas, Denver, El Paso, Houston, Las Vegas, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, San Diego, and San Francisco.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.


#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.