Changing Places: Bud Rosenthal (Patch), Jeff Bairstow, Teri Arvesu, Dave Mathews

Changing Places

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

AOL's CEO Tim Armstrong confirmed in a conference call with Patch employees that hundreds of them Patchwill be laid off, Techcrunch reports. Notifications of who will be let go will be sent this week. Armstrong explained that “AOL is going to be running the show” at the restructured Patch along with new CEO Bud Rosenthal. Rosenthal replaces outgoing CEO Steve Kalin. 400 Patch sites will be closed or partnered with outside sites over the coming week as part of the changes being made at Patch to try and turn things around and become profitable.

TimeThe president of Digital First Media and MediaNews GroupJeff Bairstow, is leaving the company to assume his new position as chief financial officer of Time Inc.

Truli Media Group,parent company of Truli, a global faith-based and family friendly media content platform and social community hub, announced that it has launched a new Spanish channel, Truli Español. Judith Barbieri, who holds 20 years of experience working in the Hispanic Christian world, will serve as the channel's Managing Director.

Univision announced the appointment of Teri Arvesu as news director for Univision Chicago. In this capacity, Arvesu will define newsroom priorities and strategies. She will be based in Chicago and report to Larry Sands, regional vice president of Univision Chicago.

LSN Mobile announced that Dave Matthews has joined the company as senior vice president of marketing and advertising partnerships. A seasoned business builder with demonstrated success driving multi-million dollar growth, profitability and market share, Matthews will lead direct sales and assemble a division dedicated to a consultative sales approach. Prior to joining LSN Mobile, Matthews created the strategic marketing partnerships division for NBC Universal-Telemundo, covering the U.S. and Mexico.

OcOctagon Multicultural MarketingOctagon, has promoted Aldo Kafie to Group Director within the Access unit of its North American Marketing & Events Division. Aldo, who joined the agency in March 2009, has played a key strategy and activation role for the Multicultural marketing. has Named Christian Vergara as Digital Account Manager. was founded in 1998. It currently operates in 16 United States cities: Albuquerque, Atlanta, Chicago, Dallas, Denver, El Paso, Houston, Las Vegas, Los Angeles, Miami, New York, Phoenix, Sacramento, San Antonio, San Diego, and San Francisco.

Get ready for #Portada17 on Sept. 14 in New York City! The Hispanic Sports Marketing Forum on September 13, and the 11th Annual Hispanic Advertising and Media Conference on September 14 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

Editorial Staff

Portada Staff


AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).