Changing Places: Ronald Mendez, Daniel Rosas Ocejo, Steve Millerman, Miguel Angel Chala …

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Ronald MendezRonald Mendez is the new Managing Director of Marketing and Business Development at Out of Home Company Starlite Media. He is based in New York. Until last week Mendez worked as VP Group Account Director at Havas Media in New York City, managing several accounts including Philips.

 

Daniel Rosas Ocejo, until  recently Multicultural Marketing Director at Kellogg's, launched his own company Bebenook.com based in Panama City. Bebenook.com is a e-commerce site offering all mothers need for their babies (diapers, shampoo etc). The goods are delivered to the home via a private distribution network.

Steve MillermanSteve Millerman has joined Prime Access as the agency's CEO.  He previously worked at  Novartis Pharmaceuticals Corporation, where most recently he led the cross-cultural marketing capability.As head of cross-cultural at Novartis, Millerman, a speaker at last year's Portada's 6th Annual Hispanic Advertising and Media Conference last year,  oversaw corporate and brand-specific strategy across key US ethnic groups.

 

TerraDigital Media company Terra announced the promotion of the current Products Director, Luciane Aquino, as the new Chief Media Officer (CMO) and Rafael Kuhn as the new Chief Technology Officer (CTO). In her new role, Luciane Aquino will lead Editorial, Terra TV, Content Alliances & Negotiation and Mobile & Social Media, as well as Portal Products.

Univision Communications announced that Jorge Viera, “Noticiero Univision” (Univision News) correspondent, will join WXTV Univision 41’s primetime newscasts as a reporter effective Monday, September 2, 2013. Beginning Monday, September 16, 2013, he will co-anchor the 11 p.m. newscast alongside EMMY award-winning Adriana Vargas. Veteran news anchor Rafael Pineda will continue to co-anchor the 6 p.m. newscast and work on special assignments.

Angelica Balderas has been named senior vice president of integrated marketing solutions at Entravision Communications in Sacramento.

Univision Communications also  announced that Lara Migliassi has been promoted to senior vice president, Corporate Marketing. Migliassi, who has been part of Univision’s marketing team for 10 years, most recently served as vice president, Corporate Marketing for the past two years. Migliassi will continue to be based in Univision’s Miami office and report to Ruth Gaviria, executive vice president, Corporate Marketing.

Miguel Angel Chala has been appointed  Partner  at BrandInk Media Puerto Rico.

Fusion announced that David Javerbaum - 12-time Emmy-Award Winner and Former Executive Producer and Head Writer for “The Daily Show” – is joining Fusion, the new network of ABC and Univision.

Get ready for #Portada16 on Sept. 14 and 15 in New York City! The Hispanic Sports Marketing Forum on September 14, and the 10th Annual Hispanic Advertising and Media Conference on September 15 will provide you with the best content and unparalleled networking opportunities to succeed in Multicultural America.

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

Miami Tech Investors Provide LatAm Entrepreneurs with Path to Growth

We sit down with Raul Moas, the managing director of Accelerated Growth Partners (APG), a Miami-based angel investor network that provides capital to entrepreneurs in Miami, to discuss the city’s exciting startup scene, and how it has fostered the growth of Latin American businesses.


Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

Ad-Tech Play The Trade Desk IPO’s at Higher than Expected Price

California-based ad tech company The Trade Desk, Inc. has officially gone public on The Nasdaq Stock Market.The Trade Desk debuted on the Nasdaq at US$28.75 as opposed to the company’s US$16-to-US$18-per-share projection.


How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

How Brands Can Use Fan-Generated Video Content in Sports Marketing Campaigns

Sports marketing experts talk about what self created fans’ video content represents to them, at Portada’s Hispanic Sports Marketing Forum, held in New York on September 14.