37% of Publicis’ Revenues Come from Digital

Publicis published its Q2 result with 9.6% of Revenue Growth and 5.0% of Organic Growth. Digital revenues grew at 13.4% this quarter and 11.1% the first half of the year.

For the first half of the year Publicis annouced an 8.7% of Revenue Growth and a 3.2% of Organic Growth.

publicis Q2 results

Maurice Levy, CEO of Publicis, said in a statement "The strong organic growth acceleration at 5% in the second quarter allows the Groupe to
significantly improve its performance. This should be put into the perspective of an unpropitious economic situation, fierce competition and an uncertain business environment. The emerging countries are slowing, Europe is struggling to get back on the road to growth, while the USA is consolidating its upturn."

In 2013, the breakdown of consolidated revenue was as follows:

Digital: 37% (33% in 2012)
Advertising: 29% (30% in 2012)
SAMS: 17% (19% in 2012)
Media: 17% (18% in 2012).

Digital takes 37% of the total Group's revenues and Advertising 29%.

Emerging markets

"Our investments in the emerging markets are also producing strong growth, even though these markets have slowed somewhat of late.", said Levy.


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

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