37% of Publicis’ Revenues Come from Digital
Publicis published its Q2 result with 9.6% of Revenue Growth and 5.0% of Organic Growth. Digital revenues grew at 13.4% this quarter and 11.1% the first half of the year.
For the first half of the year Publicis annouced an 8.7% of Revenue Growth and a 3.2% of Organic Growth.
Maurice Levy, CEO of Publicis, said in a statement "The strong organic growth acceleration at 5% in the second quarter allows the Groupe to
significantly improve its performance. This should be put into the perspective of an unpropitious economic situation, fierce competition and an uncertain business environment. The emerging countries are slowing, Europe is struggling to get back on the road to growth, while the USA is consolidating its upturn."
In 2013, the breakdown of consolidated revenue was as follows:
Digital: 37% (33% in 2012)
Advertising: 29% (30% in 2012)
SAMS: 17% (19% in 2012)
Media: 17% (18% in 2012).
Digital takes 37% of the total Group's revenues and Advertising 29%.
"Our investments in the emerging markets are also producing strong growth, even though these markets have slowed somewhat of late.", said Levy.