Sales Leads LatAm: AB Inveb, Vodafone McLaren, Emirates, Heineken, Motorola…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. 

 AB Inveb - Global ::: Vodafone McLaren - Latin America ::: Emirates - Global ::: Heineken - Global :::

AB Inveb - Global

AB InBev (Budweiser, Beck’s, Stella Artois) has called a review for its global media buying and planning account outside the US. The review in Latin America includes 10 countries, where the business is managed by Havas and UM. The review process is being led from AB InBev’s headquarters in Belgium and a decision is expected to be reached in September.

Motorola - Digitas - Global

Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years. The account was changed without a review. Razorfish continues with the digital global account. The account is estimated in UDS550 million.

 Vodafone McLaren - Latin America

Vodafone McLaren Mercedes has launched a Spanish language version of its official website. The Spanish site – http://es.mclaren.com/formula1 – which launches ahead of the British Grand Prix at Silverstone, is also complemented by a new all-Spanish Twitter feed. @McLarenF1es will replicate the activity of the team’s official feed, @McLarenF1, which recently changed its name to improve accessibility and further enhance reach and engagement. The new Spanish website and Twitter account also reflects not only a significant uplift in interest from Mexico following the signing of Sergio ‘Checo’ Perez, but also the large Hispanic population in the USA who are increasingly activating digital content through mobile devices.

Heineken - Global

Heineken has launched its global ‘Voyage’ campaign. The campaign centres around "a social experiment to see what men are really made of" created by Wieden+Kennedy Amsterdam. A new episode launched last week "Dropped", which takes men from around the world and drops them in remote locations with nothing but basic supplies and a map of directions. The campaign is running in broadcast, digital and mobile.

Emirates - Global

Dubai-based airline Emirates has called a review for its global media planning and buying account. Starcom MediaVest Group is currently managing the business. The account is estimated in 157 million dollars. Emirates last reviewed its global media arrangements in 2008, when Pubicis Groupe’s Starcom MediaVest Group beat OMD in a final shoot-out to win the business.

Razorfish handles its global social media activity and StrawberryFrog handles the brand’s global creative business.

 

 


Editorial Staff (@portada_online)

Portada is the leading source of news and analysis on the Latin Marketing and Media space. Credibility is our biggest asset: The Portada team is very passionate about producing high-quality independent content that helps drive forward the Latin Marketing and Media space.
El equipo editorial de Portada se apasiona por elaborar contenidos de alta calidad. La credibilidad es nuestro mayor activo. La misión de Portada es ayudar a profesionales de negocios y medios a comprender y alcanzar a consumidores latinoamericanos, del mercado hispano de EE UU y España.

MORE FROM PORTADA

#Portada16: Are Multicultural Media Buying Agencies Necessary?

#Portada16: Are Multicultural Media Buying Agencies Necessary?

One of the key highlights of the many sessions of #Portada16, co-produced with MediaPost last week, was the panel "Do Multicultural Media Buying Agencies have a Reason to Exist? The panelists argued passionately on a topic that is at the very crux of Multicultural Marketing and Media.


Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate & Univision Launch Spanish-Language Movie Streaming Service 

Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.


IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid Announce Partnership, New Technology to Improve OTT Video Experience

IPG Mediabrands and Innovid have launched a partnership and set of products that could make waves in the video advertising world.