Sales Leads: Ford, Kia, Kiehl’s, RJR Reynolds

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

 

    • Kia
      The 2014 Cadenza, which has a retail sales price starting at about $35,000, was previously promoted only via print ads since it went on sale in April. Three new national TV commercials will be introduced that focus on the car's technology. Kia will also begin promoting during the NBA Finals on ABC beginning this week.

 

      • Kiehl's
        The skin-care and hair-care retailer sent a custom Captain America comic book to Wall Street Journal subscribers in New York, Los Angeles and San Francisco as part of a content marketing effort to help the company better connect with men, Ad Age reports. The comic was specially created by Marvel Custom Solutions and the specially written story line takes place in a Kiehl’s store. Six ad pages in the comic tout the company’s products.

 

    • RJR Reynolds
      The nation’s second-largest tobacco company will run television commercials for the first time since 1970 to promote its first e-cigarette, Vuse. It will initially be rolled out only in Colorado with a TV,print and direct mail campaign, according to Ad Age.GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS!

      For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.