Beauty & Fashion Editor Kika Rocha Leaves ‘People en Español’

Kika Rocha has left her post as Beauty and Fashion Director for People en Español. Her last day was May 3.

kikaRocha

In a note to staff members, People en Español Editor Armando Correa wrote: "After 10 fruitful years as our Fashion and Beauty Director, María “Kika” Rocha has decided to leave People en Español to continue her career on television, develop her blog, and promote her forthcoming line of designer bags." In the same note, Correa introduced Úrsula Carranza, a former editor of Siempre Mujer, as the magazine's new Fashion and Beauty Director.

During her 10-year tenure at People en Español, Rocha evolved to become a brand of her own and a sort of Hispanic ambassador to all things beauty & fashion.

In addition to her job at the magazine, she has been a fashion consultant for shows on Univision, Telemundo and CNN en Español, and has hosted some of the most important fashion and celebrity events in the Hispanic world, including the Latin Grammys, Premios lo Nuestro and the Latin Billboard Awards.

Rocha also writes a daily blog, DeTacones.com. She is a very active member of the Twitter community, where she counts almost 75,000 followers and where she shares her beauty and fashion tips using the hashtag #tipsdekika.


Laura Martinez (@miblogestublog)

Laura has lived and worked as a journalist in Mexico, Chile, Argentina and the U.S. She was the founder and editor in chief of Marketing y Medios magazine, an English- language trade publication devoted to explaining the Hispanic market to a non-Spanish speaking audience of executives and marketers. Prior to that, she was responsible for creating and launching the Spanish-language edition of the Wall Street Journal. She was also the creator and founding editor of Entrepreneur magazine´s Spanish-language Web site www.SoyEntrepreneur.com. She is fluent in Spanish, English and French and works as a freelance writer and editor in New York City.

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.