Breaking Ads Colombia: Cerveza Águila, Alpina and DIRECTV Colombia ::: Premium Content :::

Portada and Media Economics Group present today a new selection of Breaking Ads Colombia. We analize below the campaigns from Cerveza Aguila, DIRECTV Colombia and Alpina.

The campaigns were tracked through ColombiaWebMonitor™ in the last quarter of May.

Cerveza Águila

cerveza.aguila

Advertiser: Bavaria, S.A.

Campaign: "#SubeleALaAlegria"

Lenguage: Spanish

Description: Campaña publicitaria de Cerveza Águila para publicitar el hashtag #SubeleaLaAlegria en Twitter .

Sites: CanalRCN.com (Colombia), Caracol.com.co, ElEspectador.com (Colombia), ElTiempo.com (Colombia)

Servers: ced.SAScdn.com, GoogleSyndication.com, e-Planning.net

 

Alpina

alpin

Advertiser: Alpina, S.A.

Campaign: "Alpin Paletas"

Lenguage: Spanish

Description: La campaña lleva a la página de Facebook "Quiero mi Alpin". La promoción de la campaña consiste en juntar 4 envases de la leche Alpin para obtener un molde para realizar paletas (Paletas Alpin).

Sites: CanalRCN.com (Colombia), ElEspectador.com (Colombia)

Servers: ds.Serving-Sys.com (MediaMind), e-Planning.net

 

DIRECTV Colombia

 

directv.colombiaAdvertiser: DirecTV, Inc.

Campaign: "4 Meses con Descuento Del 50% en Moviecity y HBO"

Lenguage: Spanish

Description: Campaña publicitaria de DIRECTV Colombia en conjunto con la película Valiente.

Sites: Colombia.com

Server: mdn.net (DoubleClick)

 

 

 

 

 

 

 

 

Source: Media Economics Group, ColombiaWebMonitor™. For more information please call: 1 (704) 841-2030.


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.