Archive for 05/28/2013

Portada LatAm Summit In One Week!! Get Ready!

Get Ready!! Our Portada’s Latam Advertising and Media Summit is taking place in one week! The Summit wil be held in Miami on June 4 and 5, 2013. Check out the detailed Agenda and download the  16 page Summit’s program. This year under the theme “Getting Ready for the Big Game”, Portada’s Latam Summit will once again be the major gathering point […]


Tumblr-Yahoo!: What’s in store for Latin America?

Yahoo!’s recent $1.1 billion acquisition of blog network Tumblr will allow the California-based Internet giant regain its relevance among a younger audience, said Rafael Jimenez, VP of Strategy & Integration at Havas Worldwide Mexico. Jimenez, former Managing Director of Yahoo! Mexico and co-director of its Latin America operations, told Portada that Yahoo! Mexico users (excluding […]


Marketing to LatAm: Detail of LAN COLOMBIA’s “Cometas” campaign – Ariadna

LAN Colombia’s “Cometas” (Kites) campaign was developed by digital agency Ariadna. Ariadna is part of a holding company which includes CDI INTERACTIVE (center for development and innovation), DIGITAL EYE (digital research), MAIA (media performance), DIGITAL NETWORK TRAINING (training in digital marketing), and GEA (procurement outsourcing and digital talent development). The agency has offices in nine […]


PORTADA AWARDS: VOTE by tonight!

LAST DAY TO VOTE !!! TOP CONTENT PROVIDER TO LATIN AUDIENCES MSN GLO QuimiNet.com Terra Touché Films TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Bajalibros.com Terra Terra Live Music StartMeApp TOP LATIN AMERICAN DIGITAL MEDIA AGENCY Ennova Exponential FleishmanHillard Global Mind LatinMedios.com Neo Ogilvy TOP LATIN CONTENT MARKETING CAMPAIGN IBM/Skyword En Naranja (ING) / […]


Sales Leads:Dyson, Amazon, Rolls Royce, BenPak…

 A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Dyson – Mindshare – Global ::: DPZ – Brazil ::: Rolls Royce – Global ::: Amazon – Global ::: BenPak – Mexico ::: DPZ – Brazil DPZ has appointed […]


Verizon Wireless’ Viva Móvil Debuts with YaSabe Mobile App

YaSabe has been selected by Viva Móvil by Jennifer Lopez as provider of local information, the companies announced today. Under the agreement, whose financials were not revealed, Verizon Wireless’ Viva Móvil will help to promote and distribute YaSabe local search applications to its subscribers. YaSabe will help promote Viva Móvil’s new retail locations and wireless services […]


Sales Leads: Cricket Communications, Mc Donald’s, Walmart, Brendpak, Mission Foods

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Cricket Communications Cricket Communications, Inc. announced a new advertising campaign that challenges wireless giants Verizon and AT&T. The campaign entitled ‘Half is More’, urges consumers to ask themselves […]


MORE FROM PORTADA

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

MarTech Roundup: Facebook Introduces New Ranking System for Measuring Advertising Reach

A bi-weekly summary of the most exciting recent news in marketing technology and trends. If you’re trying to keep up, consider this your one-stop shop.


7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

7 Key Takeaways on Data, Technology and Marketing that You Missed From #PortadaMIA

In its twelfth annual edition, Portada Miami gathered over 100 decision-makers involved with major brands across all sectors, and provided a space for top quality networking and knowledge-sharing.


Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.