Sales Leads LatAm: Frizzé, Globo, Jaguar, Dyson…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

Jaguar - Global ::: Dyson - Global ::: Frizzé - Argentina ::: NBS - Quê - Brazil ::: Globo - Brazil :::

  • Jaguar - Global

Jaguar is launching a new global campaign for tis F-Type sport car.

The campaign, entitled ‘Your Turn’, centres around a TV ad created by Jaguar’s in-house agency Spark44. The campaign will be featured in TV, cinema, print, outdoor, digital, mobile, social media and experiential elements. Media planning and buying was handled by WPP’s Mindshare.

  • Dyson - Mindshare - Global

The vacuum cleaner manufacturer Dyson has appointed WPP´s Mindshare to handle its global media buying and planning. The agency has been chosen after a global pitch.

The Dyson media account was previously split between a number of agencies.The appointment follows a review of Dyson’s global media duties launched in December last year.

  • Frizzé - Ponce - Argentina

The vineyard and cellar Frizzé has appointed Argentinean agency Ponce to handle its media account and creative duties in the country.

  • Globo - Brazil

Borghi/Lowe will be in charge of the creative account of the Brazilian TV network Globo.

  • NBS - Quê - Brazil

NBS and Quê have announced their fusion. The new agency will be called NBS and Cyd Alvarez will continue as president.

André Lima has been named VP planning and creative, Antoninno Brandao has been named VP Accounts and Business and Roberto Tourinho has been named Operations VP.

The agency will continue working with ob’s, BRF, Batavo, Bomnegocio.com, BR Distribuidora, CCAA, Coca-Cola (i9 by Powerade, Crystal) Club Med, Eletrobras Eletronorte, Gradiente, Ministério do Esporte, O Boticário, Oi, Oi Futuro, Fundação Onda Azul, Shopping JK Iguatemi, Suvinil, Petrobras and Takeda, among other clients.

 

 


Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

Amazon, Wal-Mart Drawing the Largest Numbers of Online Hispanic Shoppers in US

We looked at the top 15 online retail sites visited by Hispanic shoppers in the US and how they scored in number of visitors in May 2018.


Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.