Archive for 05/20/2013

PORTADA LATAM SUMMIT AWARDS: VOTE FOR YOUR CANDIDATE!!

Portada’s Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media propertiestargeting pan-latin audiences and professionalism in Latin American (panregional) Marketing and Media professionals. VOTE FOR YOUR CANDIDATES!!! TOP CONTENT PROVIDER TO LATIN AUDIENCES MSN GLO QuimiNet.com Terra Touché Films TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Bajalibros.com Terra Terra Live Music StartMeApp TOP […]


Luxury Goods: A “New” Trend in Latin America?

It stands to reason that the production and consumption of luxury goods are the first to be affected when an economic crisis arises, and are also those poised to benefit the most during periods of economic growth. However, various analysts and industry executives claim that people tend to keep spending on luxury goods regardless, and […]


Spanish sports newspaper Marca launches Colombia edition

The Spanish sports newspaper Marca recently published its first Latin American print edition.  The newspaper launched in Colombia with an initial circulation of 60,000 issues. The price of Marca Colombia  is 1200 Colombian pesos and it is available in Colombia´s main cities (Bogota, Medellin, Cali, Barranquilla, Cartagena, Armenia, Pereira, Manizales and Ibague). The Colombian launch is being […]


PORTADA LATAM SUMMIT AWARDS: VOTE FOR YOUR CANDIDATE!!

Portada’s Latin American Advertising and Media Awards reward excellency in Latin American (panregional) advertising campaigns, in media propertiestargeting pan-latin audiences and professionalism in Latin American (panregional) Marketing and Media professionals. VOTE FOR YOUR CANDIDATES!!! TOP CONTENT PROVIDER TO LATIN AUDIENCES MSN GLO QuimiNet.com Terra Touché Films TOP DIGITAL MEDIA INNOVATOR IN THE LATIN WORLD Bajalibros.com Terra Terra Live Music StartMeApp TOP […]


Fusion Hires HuffPost Live Alicia Menendez as Anchor

Fusion, the ABC News/Univision joint venture scheduled to launch in December, today announced it has hired Alicia Menendez as anchor. Menendez, who has been a guest on CNN, Fox News and MSNBC, most recently was host at Internet-based video streaming network HuffPost Live, where she interviewed a range of celebrities and newsmakers, including Eliot Spitzer, […]


Sales Leads LatAm: Frizzé, Globo, Jaguar, Dyson…

A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Jaguar – Global ::: Dyson – Global ::: Frizzé – Argentina ::: NBS – Quê – Brazil ::: Globo – Brazil ::: Jaguar – Global Jaguar is launching a new global […]


Sales Leads: Sony, Disney, Dunkin’ Donuts, Hibu

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Hannay Reels Hannay Reels, a manufacturer of durable hose and cable reels for both OEM and aftermarket applications, just launched a new Spanish translation of their website to reach a […]


Changing Places: David Alvarado, Robert Sarabia, Loida Ruiz, Lauren Johnston, Polly Beale…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. Telemundo has hired David Alvarado as vp of entertainment publicity. A former EMI Music/Capitol Latin executive, Alvarado is based in Miami and reports to Alfredo Richard, svp of communications and talent strategy. In his role, Alvarado is responsible for leading […]


Latin Content Marketing Forum: General Mill’s Jennifer Leen Berglund to present best in class Case Study

We are very excited to announce that Jennifer Leen Berglund, Interactive Marketing Manager – Multicultural Marketing, General Mills will provide a presentation about General Mill’s best in class Hispanic Content Marketing program at our upcoming Latin Content Marketing Forum on June 4 in Miami’s InterContinental Hotel. During her presentation Jennifer Leen Berglund, will talk about […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.